Sport The Business of Sport Games stadium receives £25m backing
The West Midlands Combined Authority (WMCA) has announced a £25m contribution towards the cost of redeveloping the Alexander Stadium in time for the Birmingham 2022 Commonwealth Games. The WMCA Board agreed the
funding request towards the £72.5m cost of creating an enduring legacy to the Games, which will act as a catalyst for the regeneration of Perry Barr and the wider West Midlands. The stadium, hosting the opening
and closing ceremonies along with the athletics competition, will see the permanent capacity increased from 12,700 to 17,000 spectators. It will also feature a 400m, six-
lane running track and during the Games temporary structures will be added to create a total capacity of more than 30,000 seats. WMCA chief executive Deborah
Cadman said: “Our fundamental role is to provide opportunities for economic growth, job creation, an enhanced environment and improved wellbeing for our citizens across the region. The redevelopment of the Alexander Stadium fits firmly with our objectives and along with other schemes, including the Athletes’ Village and the Sprint rapid bus
Sector Focus
Game on: An artist’s impression of how Alexander Stadium will look after its redevelopment
network, will kick start the further regeneration of Perry Barr. The stadium is a key facility for ensuring the success of the Games, which will bring broader investment providing a wider West Midlands’ legacy.” Clive Heaphy, acting chief executive of Birmingham City
Council, said: “Birmingham is a sporting city, with a great heritage for staging events and major championships, the biggest of which will be the Commonwealth Games in 2022. I’m delighted that the combined authority has committed to investing £25m in the
stadium and that they continue to work with us and all our partners in showing their support.” An agreement has already been
made for Birmingham City University to become an anchor tenant after the Games, as part of the legacy.
Wasps step forward with footwear partner
Wasps’ rugby stars have been supplied with handmade shoes by new official footwear supplier Clements & Church. Wasps chief executive
(sports) Stephen Vaughan said: “The new shoes look fantastic and complete a smart look for our players off the pitch which has gone down very well with the team.” Michael Harris, tailor from
Firm aids NFL touchdown
A Birmingham corporate hospitality company has played a key role in selling-out the official hospitality on offer for the first ever American grid-iron games at Tottenham Hotspur’s new stadium in London. St Paul’s Square-based Eventmasters has a 10-year
deal with Spurs to provide hospitality at events at the newly opened stadium. Although primarily home to Spurs, the stadium has a pitch which retracts to reveal an artificial playing surface, which will be used in a tie-
up between the Premier club and America’s National Football League. Eventmasters’ Alexis Parry said: “The Stadium is
incredible, from the service in the facilities to the atmosphere on the pitch, it was truly special to witness. It resembles everything that sport should try to achieve.” Next year, the stadium will host Premiership Rugby
games featuring European Champions Saracens, beginning with a game against Harlequins on 28 March.
Clements & Church, said: “We particularly enjoy working with guys who can’t always buy off- the-peg. Being custom-made, we can achieve great looking garments and accessories regardless of height or body shape. “As huge rugby fans we are
thrilled to be involved with such a high-calibre team who are now playing in our local vicinity.”
December 2019/January 2020 CHAMBERLINK 85
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