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Business News Welcome to Paradise Laila Farazmand


Digital services


offered to SMEs A digital media and marketing firm is looking to help SMEs get ahead of the competition, by offering a service usually afforded only by blue chip companies. LeanTiger, based in Birmingham,


New home: (from left) Rob Groves, Tim Pile, Cllr Brigid Jones, Matthew Hammond and Andy Street at PwC’s new Birmingham office


Birmingham’s largest development project Paradise has handed over its first completed building to professional services firm PwC. PwC is moving its 2,000-strong team across the


city from its current home in Cornwall Street to One Chamberlain Square. The firm will occupy all of the commercial space in


the seven-storey, 172,000 sq ft office building, with retail and leisure facilities on the ground floor. Regional chair Matthew Hammond said: “The decision to locate ourselves at the Paradise development reflects the desire of our people to be in the heart of the city, and at the heart of the region and the UK. The importance of One Chamberlain Square for PwC, as its largest investment outside


London currently, stretches beyond Birmingham and the West Midlands. It is symbolic of our investments across the UK’s regions.” Mr Hammond was joined by West Midlands mayor


Andy Street, regional director of developers Argent Rob Groves, Birmingham City Council deputy leader Cllr Brigid Jones and Greater Birmingham and Solihull LEP chair Tim Pile to mark the building’s handover. Meanwhile, DLA Piper has become the first office


tenant to sign up to Two Chamberlain Square at the £700 million development. The law firm has signed a 15-year lease for 40,000


sq ft of space across the top two floors of the eight- storey building and will move from its current Victoria Square House premises this year.


Chamber boss invests in innovative share scheme


Greater Birmingham Chambers of Commerce chief executive Paul Faulkner is backing local businesses from his own pocket – and boosting his bank balance in the process. Mr Faulkner is one of several high-profile investors in


Art Business Loans’ innovative share offer, which raises funds to help regional businesses seeking loan facilities. ART’s trailblazing community share offer has already


raised £250,000 from both individual and corporate investors. The return to investors, in the form of Community


Investment Tax Relief, has proved highly attractive, offering financial returns of up to 9.1 per cent per annum for five years. Now the share offer is to be repeated in a further


boost to regional businesses, closing on 24 March, 2020. Mr Faulkner said: “By subscribing to this share offer, I


know that I am helping to play a part in backing local businesses crucial to the future of the West Midlands


economy, as well as getting a financial return from a tax-efficient share offer.” Under the scheme, Community Investment Tax Relief


gives a deduction of five per cent of the amount invested through an investor's income tax or corporate tax bill each year for five years. An investment of £10,000 would equate to £500 per


year tax deductions or £2,500 over five years. ART chief executive Steve Walker said: “The little


known tax relief CITR provides a substantial return when compared to other similar investments and ART's track record and capital base provides major comfort to investors.” ART’s share offer uses the Ethex Social Investment


Platform, enabling individuals and organisations to buy between £500 and £100,000 of community shares.


For more information visit www.ethex.org.uk/ART2020 or email ART@artbusinessloans.co.uk


offer a range of website and app design, search engine optimisation and digital marketing services. The firm also offers many additional digital services which are not usually within budget for most growing small and medium-sized businesses. These include user experience (UX) and advanced app prototyping. LeanTiger offers its clients


competitively priced A/B testing, which helps boost the number of website visitors into paying customers by testing multiple variations of a website page in ‘real time’ to see which one performs better. Improved website performance


after A/B testing can be measured in terms of user engagement with the website’s content in the form of increased leads and sales, subscription and downloads and an overall better user experience. This service is typically used by


blue chip firms such as Amazon who have the resources and large budgets to harness the power of A/B testing. However, LeanTiger’s services


are specifically designed to be more cost-accessible for SMEs. LeanTiger has achieved a 58 per


cent increase in engagement and a seven year-on-year sales boost for one of their SME clients using A/B testing. Laila Farazmand, director of


sales and marketing at LeanTiger, said: “Every business is just a click away from losing a sale or a customer’s loyalty and UX means the big companies are in the best position to prevent this. “We recognised that small to medium-sized companies should be able to use ‘experimentation’ such as A/B testing to boost their business online without the huge price tag that comes with it.”


December 2019/January 2020 CHAMBERLINK 35


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