Feature Workforce Development
If a business can paint a picture of the future that people believe in, rally behind and strive for, then it has created a powerful vision of where it is going, what it will achieve and how it will change the world. A vision unites people, it gives them purpose
and direction. It gives them a sense of personal power and a belief that they are part of something much bigger than themselves. A vision gives a business a cause to fight for and believe in. For the high-growth entrepreneur, vision is a
core purpose that goes beyond just making money. If the core idea is powerful it will trump merely focusing on profit - get the idea right and profits will flow naturally. A clear vision is an all-encompassing statement of what a business, or person, stands for. In his book, Built to Last, leading business
consultant Jim Collins said: "Why settle for creating something mediocre that does little more than make money when you can create something outstanding that makes a lasting contribution as well?" I think this is a question every high-growth
entrepreneur, manager or business owner should ask themselves. Let's take a look at some of the reasons why the right vision is crucial.
Secure partnerships A compelling vision attracts money and great people. Inviting partners to be part of a journey, to participate in creating the future, is far more effective in securing their investment than any dry presentation of a business plan.
Bring your organisation together Your vision should be entirely self-explanatory. It will be the single, unifying ambition or goal that binds the organisation together. Everyone in the organisation must "get it" which makes the energy and motivation across the business high.
Live the vision Visualise what it will be like when you are actually there. Use creative visualisation (a powerful technique that uses imagination to create a clear image of something we wish to manifest) to see what success looks like.
So, what's the bigger vision for your business or workforce? To increase your revenue? Build partnerships? Expand your product range? Become an industry leader? Open in new cities around the world? If it's any of those things above, then you need to ask yourself one question - is my business scalable? To scale your business, you must find ways to support and augment your existing business by refining your process and learning new valuable skills. You can start doing this by building your own
group of loyal fans. Cultivate a tribe of people who are loyal to your business, your products, your personality and your philosophy. Rally your own troops. Break those people away from the industry, separate them one-by-one from the market and make them part of something special. Creating product extensions and packaging
up your products and services can help your business grow rapidly. It lets your customer get a better idea of all the work you provide as a business and gives them a better understanding of what services you offer at a higher level. This allows your customer to determine when it might be time to move up to a higher level of service and it reduces the amount of time you will need to spend on making them aware of these further down the line. Something that will give you explosive growth
is to create partnerships with companies who believe in your products and services. Using partners to spread the word and distribute your product can grow your presence in your industry and expand your reach nationally and globally. For example, Richard Branson has 150 companies inside the Virgin Group and most of them are joint ventures and partnerships. But remember to bring your workforce on the journey with you.
vision Developing a
By Errol Lawson (pictured), business coach and Birmingham city leader for Dent Global
46 CHAMBERLINK July/August 2017
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