Outdoortoys MV Sports
Postman Pat have all been refreshed with new contemporary designs and extended with new models. New to Thomas is MV’s Chuff Chuff Trikes and
Scooters, a new concept in wheels incorporating realistic steam engine sounds which ‘chuff’ faster as a child gains speed. There is also a 3-in-1
Scooter, Trailer and Ride-on, plus an engine-shaped ride-on which can be confi gured in three different ways. The Track Set Ride-on is a Thomas Engine ride-on which folds out to reveal a playset complete with Thomas, Percy and James vehicles. The Peppa Pig range has been completely refreshed and extended for 2014. Launching in Spring/Summer 2014 are two mini battery-
Revell
01217 488 000 |
www.mvsports.com MV’s 2014 line-up showcases a combination of classic sector-leading licences, new properties and value-based own-brand solutions. Classic licences Thomas & Friends, Peppa Pig, Fireman Sam and
08454 590 747 |
www.revell.de/en Four hand-launch gliders will hit shelves in May at under £10 each. All gliders are equipped with elastic motors and can be wound up with the optional electric rubber spinner Circler, which includes a counter. They come pre-painted with attractive designs and have very good fl ight performance. The range includes Air Sparrow, Air Dragon, Air Master and Air Double.
The hand-launch gliders V-Glider and X-Glider enable children to create their own dream aircraft. The gliders are made of durable EFO foam and each includes paint pots, paintbrushes and a mixing container. T-Bolt and Rocket-Star are high-performance
HERO product
Our hero product has to be our new One Direction Dance Mat. A perfect marriage between product and licence, kids can plug in their external audio source and practice their own moves to their favourite One Direction songs. Phil Ratcliffe, sales and marketing director
operated vehicles, a versatile 3-in-1 ride-on and a brand new range comprising of helmets, skates, protection pads, infl atable hoppers and a mini trampoline.
MV’s boys licences include Transformers, Ben 10, Power Rangers, Skylanders and Batman. The Bat
Signal Scooter comes complete with a handlebar-mounted torch which lights the way with the Bat symbol. The Transformers transforming Truck Scooter splits down from a large Optimus Prime truck to reveal a 3D scooter and mini skateboard within. Following a sell-out in 2013 MV’s One Direction line-up has been extended to include new lower-
priced models such as Dance Rings, Skipping Ropes and a new Dance Mat. MV’s extreme scooter brand Stunted had a strong year in 2013 backed by heavyweight TV. The company’s skateboard brand Bored also got off to a good start and is joined this year by the new Wired brand combining value for money wheeled essentials with on-trend designs and colourways. For pre-schoolers, MV’s own-brand line-up has an extended range of Grow & Go models; wheeled
toys which can be adapted and reconfi gured as a child grows. There is also the brand new range of Zoomies, featuring trikes, scooters, skates and ride-ons which take the form of a different animal character. Outdoor brands Kickmaster and Hedstrom have also been given a makeover, updated with new features and play patterns.
rockets available from Revell. T-Bolt is launched from a stable ramp using a special pump from an air pipeline, and reaches an altitude of up to 50 metres. To prevent any damage when landing, the rocket has a rubber head. The Rocket- Star rocket is made of soft foam, is easy to use and reaches an altitude of up to 15 metres. It includes a starting ramp and airbag.
HERO product Famosa UK 01623 237 433 |
www.feber.com
Feber, the Spanish outdoor toy specialist, launched two new toys at Toy Fair in the foot-to-fl oor category: Rocky Feber and My Feber Bike; plus one in the tricycles category, the new BabyPlus with Music. The new Rocky Feber rock and walk system makes it easy for young kids to take the fi rst step towards individual mobility. By sitting astride the bright yellow dog, young children will learn that by rocking the dog the Rocky Feber starts moving forward. Lights and music play as it moves forward across the fl oor. Suitable from 12 months old, it will be available from September 2014.
The new My Feber ‘balance’ Bike is designed to help young children learn to ride a bike, and the
Feber BabyPlus with Music tricycle is designed to grow with children in two easy stages. In the run-up to Toy Fair, the Famosa team in the UK reviewed its product range to make it
more focused and relevant for the UK market. The fi ve hero products for 2014 are the battery- operated Ferrari FF and Minnie Car; the foot-to-fl oor Motorfeber Cars 2, Motorfeber Minnie Mouse and the Fantasy House. Trade support throughout the year will include print advertising and PR. Consumer
support will see the launch of a revamped UK-dedicated Feber website and a targeted online campaign to build brand awareness including reaching specifi c potential buyers via their favourite websites. Underscoring the outdoor nature of the Feber toy range, Famosa is also planning participation at selected consumer events that offer a close fi t to the toys to be promoted.
66 Toyworld
The licensed one-seater Ferrari FF, powered by a 6-volt motor for a top speed of 5km/h and featuring a foot accelerator, forward/reverse gears and an electric brake, is the ultimate exotic high-performance battery-operated car for cool kids. Nikki Jeffery, UK marketing manager
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