world marketing
Toy Barnhaus has joined with Epoch Making Toys to hold Sylvanian Family Mascot Events throughout the year. Freya, the Chocolate Rabbit Girl, will be visiting fi ve of the Toy Barnhaus stores to meet and greet customers and allow children to have their photos taken with their favourite character. There will be a special
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Epoch and Toy Barnhaus team up
Flying Fairy by Flutterbye hits cinemas
On 14th February 2014 Flying Fairy by Flutterbye appeared on the silver screen in its cinema debut.
The creative
event on 17th April, for the Easter holiday, at the Belfry Centre, Redhill, Surrey. Freya the Chocolate Rabbit Girl, Ralph the Walnut Squirrel, Tiffany the Silk Cat Girl and Abigail the Hedgehog Girl will be performing a song and dance show to entertain children visiting the centre. After the event there will be a play area for children to play freely with Sylvanian products and there will be activities for them to take part in. Epoch Making Toys stated it is delighted to have the support of Toy Barnhaus, and these are important events for the brand as it allows children to feel familiar with Sylvanian Families. Mark Buschhaus, co-owner of Toy Barnhaus, said: “We are delighted to be working with a brand and company that is so proactive in promoting its brands direct to the consumer via bricks and mortar toy retailers. This is where a big difference can be made compared to online.”
will showcase the original Flying Fairy ahead of Tinkerbell and the Pirate Fairy. Over 10 weeks more than half a million people are expected to view the commercial. The Flutterbye range expands this Spring with two new lower-
priced additions: Dance & Fly Fairies, which fl y through the air and spin when landing on a smooth surface, and Surprise Butterfl y Diary. The Flutterbye range was TV advertised over February half- term holiday, and will continue over Easter and beyond. Other introductions are planned for Autumn.
Flair unveils marketing campaign for Cupets
The launch campaign began in December and runs through to June featuring a ‘cubed’ FSDU, TV advertising with girls and boys press advertorials, viral teasers, social media coverage, plus high-profi le campaigns on networking sites such as BinWeevils. There have been 50,000 downloads already achieved in the fi rst three weeks and sell-out sales. The heavyweight TV campaign features on channels such as Nickelodeon and Sky One. The
TV advertising will also be supported by a fully integrated online campaign featuring pre- launch viral teasers on YouTube and kids’ sites and other activity such as a four-week takeover on
BinWeevils.com. Further activity will see Cupets advertorials in key boys’ and girls’ titles such as Pocket World, Top of the Pops and Girl Talk from January to March and is set to reach 1.6m boys and girls aged 7-15.
www.dcm.co.uk @DCM_cinema_news
65% of parents say their kids ask to go to the cinema.*
37% of parents say their kids ask for the toy after seeing
To find out more on the new power of cinema advertising contact
steve.chambers@
dcm.co.uk
the movie in cinemas.* *Source CAA FAME 2012
Muppets Most Wanted Rio 2 3D
Postman Pat In cinemas from March!
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