The Team...


John Baulch Publisher john@toyworldmag.co.uk 01442 840 304 07932 651 207


Tom Roberts Editor tom@toyworldmag.co.uk 01442 840 305 07711 502 685


Kayleigh Conway Assistant Editor kayleigh@toyworldmag.co.uk 01442 840 306


Mark Austin Advertisement Manager Mark@toyworldmag.co.uk 01442 840 307


Graeme Thomas Production Manager graeme@toyworldmag.co.uk 07792 889 919


This month’s contributors David Ripley, Richard Gottlieb, Dan Salem,


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Ali Mafi , Mark Buschhaus, Stephen Barnes and The NPD Group.


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Anita Baulch Circulation Manager anita@toyworldmag.co.uk 01923 711 439


CONTENTS March 2014 volume 3 issue 6


Regulars 05 From the publisher 06 News 14 Industry Moves 17 Marketing World 19 Licensing World 23 Infant and Pre-school World 27 Talking Shop 29 Indie Viewpoint 31 Fresh 42 Touching Base 62 Viewpoint 98 Allegedly


16 NPD monthly column Rory Partis considers what factors will infl uence 2014’s


end-of-year performance.


34 BTHA Toy Fair review Toy Fair, now in its 61st year, was once again a


resounding success. Tom Roberts reports.


36 TRA awards Organised by the BTHA and the Toy Retailers


Association, the Toy Industry Awards were presented at The Science Museum following the fi rst day of the 61st BTHA Toy Fair.


45 Boys collectables The category has a potentially strong year ahead thanks


to movie and TV releases and major sporting events. Tom Roberts reports.


65 Outdoor toys With major sporting events taking place over 2014,


companies operating in the Outdoor sector are eyeing growth in the category. Tom Roberts reports.


82 HK Toy Fair review The Hong Kong Toys and Games Fair turned 40 this year.


John Baulch reports.


83 Nuremberg Toy Fair review With increasing attendance fi gures, 2014’s


Spielwarenmesse was positively received. Tom Roberts reports.


84 New York Toy Fair review Thousands of innovative playthings were unveiled at the


111th American International Toy Fair.


85 Spring Fair review This year’s Spring Fair International welcomed over


66,500 retail buyers.


86 Suppliers feature Toy World presents the fi rst in a new quarterly feature


highlighting a selection of the services being offered to toy companies.


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