Pre-school Toy of the Year Toot-Toot Drivers Train Station, VTech
“We are absolutely thrilled with the award. It’s great recognition for all parts of our business. To win Pre-school Toy of the Year for a second time with a Toot Toot drivers playset is outstanding given it is a relatively young and home-grown brand. We have much more expansion to come in this range and we expect big things. The train set is likely to become one of those classic toys for years to come. I want to thank the industry for the support and for this prestigious award.” Graham Canning, sales director
Pre-school Licensed Toy of the Year
Doc McStuffins Doctor’s Bag Set, Flair
“Flair’s Doctor’s Bag did incredibly well last year and 2013 ended with the best overall award – Licensed Pre-school Toy of The Year recognition. This year we hope to expand on the success of our range and continue to market our products to our usual high standard.” Kirsty MacKenzie, marketing manager
Fashion Doll of the Year Monster High 13 Wishes Dolls, Mattel
“We are delighted to have received this prestigious award for Monster High for the second year running. We are seeing some exciting momentum around the fashion doll category and we’re looking forward to another exciting year ahead for the brand.” Wendy Hill, director customer marketing and brand communication
Construction Toy of the Year
Friends Dolphin Cruiser, Lego
“Lego Friends has proven a massive success and the Dolphin Cruiser winning Best Construction Toy was a nice way to round of a very successful year for this brand.” Fiona Wright, managing director
Action Game of the Year Gooey Louie, John Adams
“To win Action Game of the Year with Gooey Louie was just fantastic. We were thrilled; and the game’s success is a prime example of how kids still love fun games that have the ‘gross factor’.” Simon Pilkington, managing director
Lifestyle Toy of the Year ChillFactor Squeeze Cup Slushy Maker,
Character Options
“Winning this award has been particularly satisfying for Character. Despite categorisation of the product being in debate by some retailers, the ChillFactor brand has proven itself to be an excellent year-round, risk free investment for all. Strong sales figures have continued following Christmas and with more lines being added to the ChillFactor brand throughout this year we fully expect this success story to continue.” Jerry Healy, marketing director
38 Toyworld
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