Boyscollectables Esdevium Games
01420 593 593 |
www.esdeviumgames.com Esdevium Games is a key distributor for a number of boy-centric brands across a host of collectable ranges. The Xerneas and
Yveltal await in the Pokemon TCG: XY expansion, bringing with them new gameplay features in Mega Evolution. Taking over from the Black and White series, the new XY expansion synchronises the TCG with last year’s videogame releases, Pokemon X and Pokemon Y. 2014 is
set for expansions and a signifi cantly increased marketing investment, including a sampling campaign and further TV advertising. Esdevium’s brand new pocket money collectable, Zomlings, received
a strong reaction at London Toy Fair and is set to launch this month. The collection of mysterious miniature monsters offers more than 100 different characters to collect including rare Gold and Silver Zomlings. The launch will be supported by widespread TV advertising throughout March and April and a range of sampling initiatives to get Zomlings into the hands of children nationwide. Esdevium is a one-stop shop for collectables and offers a range of
Trading Card Games including Yu-Gi-Oh Cardfi ght Vanguard!!, Future Card Buddyfi ght, My Little Pony and a range of Tomy Gacha licensed collectables. The recently-agreed European exclusive deal to supply Wizkids’ range of collectable mini-fi gures includes top licences including The Avengers, X-Men and Yu-Gi-Oh.
Vivid Imaginations
Jumbo Games
01707 289 289 |
www.jumbo.eu
Following the successful launch of the football collectables SoccerSuckers, Jumbo Games is continuing to build hype for the brand and keep up with the foreseeable demand ahead of this year’s World Cup.
SoccerSuckers is a series of
collectables for football fans. The product includes a 3D lifelike premier league player from one of the fi ve
leading teams, Chelsea, Arsenal, Manchester City,
Liverpool or Tottenham, and is contained inside a football capsule. On the back of the player is a sucker which can be stuck to clean and glossy surfaces such as windows, mugs, TV or PC screens, mirrors, baths and fridges.
The SoccerSuckers are sold in blind football capsules to make the players collectable and tradable.
Bandai
01483 449 944 |
www.vividimaginations.co.uk Following the success of CBBC’s Strange Hill High series, Vivid will be launching a range of collectable toys this May to tie into the release of Series 2 on- air. The range will feature students and teachers in Blind Bags, Triple Packs and special Locker Pods fi lled with goo. The Strange Hill High Collect N Play High School allows children to display characters and play with the spinning vortex, trap door and optical illusion lockers. Vivid will support the launch of this collectables programme with a strong TV and PR campaign.
58 Toyworld
01489 790 944 |
www.bandai
.co.uk The new Power Rangers Super Megaforce toy line includes the new-scale fully- articulated 12.5cm Rangers. The 16cm Double Action fi gures are action-activated. New items in the Zord Builder system include the Legendary Megazord. The Deluxe Super Mega Sabre has a key to unlock sound and lights which can be used with the Legendary Morpher. Additional keys are sold in special series themed packs as well as in selected products. A year-round marketing campaign includes TV, online, PR, consumer print and a free app where Ranger keys unlock exclusive content. The Digimon Fusion toys will be available from March, including Digi-
Fusion fi gures. The Digi-Fusion Loader includes fi ve Digi-Cards that are used to unlock battle sounds. Supported by TV online, PR, consumer print and a free app, starting from Easter. 2014 will see new Ben 10 Omniverse Galactic Monsters toys
supported by fresh packaging, while the Alien Collection and Feature Figures will see new aliens. A new Omnitrix, the Gravitrix, is also in development for Autumn with a sensor that activates sound. Bandai’s new
Pac-Man and the Ghostly Adventures line includes poseable fi gures, Pac Panic Spinners, Ghost Grabbers, mini plush and a transforming vehicle. Codes inside each product unlock items in a free app. Marketing support running from January- March includes TV, cinema, online, PR and outdoor posters.
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