And the winners are… O
Organised by the BTHA and the Toy Retailers Association, the Toy Industry Awards were presented at The Science Museum following the first day of the 61st BTHA Toy Fair.
n the first night of 2014’s Toy Fair, BTHA Chairman Frank Martin announced the winners of the Toy Retailer of the Year Awards, including a Judges’ Special Recognition Award presented for
outstanding achievement in toy retail, which went to Argos. TRA Chairman Alan Simpson unveiled the Supplier of the Year Awards. Frank Martin, chairman of the BTHA, said: “On behalf of the BTHA, I would like to congratulate all the winners of this year’s Toy Retailer Awards. The judges had to deliberate long and hard to finalise the retailer shortlists because of the very high standard of entries received. Congratulations must also go to our worthy runners-up who, it should still be remembered, were the best in their categories, and our sincere thanks to everyone for
their participation.” Alan Simpson, chairman of the TRA, added: “The year was marked by an excellent range of innovations across most sectors of the industry and the sun blessed our outdoor category bringing traditional favourites into the warmth. The continued rapid rise in online trading does however threaten many high street retailers whilst a small number of the larger ones gain share. The best suppliers recognise that consumers need access to toys to help their children develop and so support a full range of channels with excellent service and products children enjoy.”
Toy of the
Year Teksta Robotic Puppy, Character Options
“We are delighted with the success of Teksta, which is testament to a great product backed by a strong marketing and PR campaign. This is just the first chapter for the Teksta brand, however, as 2014 introduces Teksta and his new friends T-Rex and Kitty which will see the property go from strength to strength. These Teksta friends had tremendous reactions at Toy Fair and will be launched later this year with the exactly the same commitment to marketing and PR.” Jerry Healy, marketing director
Toy Retailer of the Year winners: Independent Toy Retailer of the Year – Ramsdens Superstore Specialist Multiple Toy Retailer of the Year (up to 5 stores) – Cuthberts Toys Specialist Multiple Toy Retailer of the Year (up to 30 stores) – SMF Toytown Specialist Multiple Toy Retailer of the Year (over 30 stores) – Smyths Toys Superstores General Multiple Toy Retailer of the Year – Bentalls (Part of Fenwick Group) Online Toy Retailer of the Year – Shop Direct Judges’ Special Recognition Award – Argos Overall Toy Retailer of the Year - Bentalls (Part of Fenwick Group)
Supplier of
the Year John Adams
“Winning Supplier of the Year is a culmination of a brilliant year for the company and it was overwhelming to have such support from the industry.” Simon Pilkington, managing director
Toy Supplier of the Year winners: Collectable Range Toy of the Year – Robofish by Zuru, Geemac Action Toy of the Year – Nerf N-Strike Elite Rapidstrike CS-18, Hasbro Construction Toy of the Year – Friends Dolphin Cruiser, Lego Pre-school Toy of the Year – Toot-Toot Drivers Train Station, VTech Pre-school Licenced Toy of the Year – Doc McStuffins Doctor’s Bag Set, Flair Action Game of the Year – Gooey Louie, John Adams Board Game of the Year – Monopoly Empire, Hasbro Innovative Toy of the Year – Furby Boom, Hasbro Outdoor Toy of the Year – Smart Trike, Mookie Fashion Doll of the Year – Monster High 13 Wishes Dolls, Mattel Lifestyle Toy of the Year -ChillFactor Squeeze Cup Slushy Maker, Character Options Supplier of the Year – John Adams Leisure Toy of the Year - Teksta Robotic Puppy, Character Options
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