Boyscollectables Flair
020 8643 0320 |
www.fl
airplc.co.uk GP Flair is set to develop its boys’ collectable brands with the evolution of the Trash Pack and Series 8 of its Teenage Mutant Ninja Turtles fi gures. Ninja Turtles will see a brand new wave of fi gures distributed in the UK by GP Flair. The classic-style fi gures will replicate the Turtles’ success in the ‘80s and ‘90s. The new fi gurines include Casey Jones, Squirrelanoid, Kirby Bat and
Mutagen Man, as well as Splinter, Metalhead, Baxter
Stockman and the new Turtles Battleshell with opening back shell for weapon storage. These
Mattel
Catch the Gold Car promotion in February, engaging with boys to collect 10 die-cast
cars to obtain a limited edition gold car. 2014 also sees the launch of the new Expert
Track Builder System,
allowing kids to design, create and customise
HERO product
A standout range has to be the TMNT Z-line playsets. Retailers have embraced this new range as it offers a really innovative play pattern that echoes elements of the TV series allowing kids to make a Z-line city scene all of their own. We expect them to be hugely successful. An ne-Marie Noon, boys’ marketing manager
will all be available from May. The Trash Pack has had fi ve successful series since 2012 with two more to discover
this year. 2014 will see a new generation of Trashies with Rotten Eggs and Junk Germs. The Rotten Eggs will be making their debut in time for a twist on the classic Easter Egg hunt. This new series of collectables will include dinosaur-in spired characters such as T-Wrecks and Rat-O-Saurus. Also, available in July will be Junk Germs which will include all-new gangs: Household Germs, Viruses, Sports Germs, Pet Germs and Worms, all encased in a new test tube collectable. January saw a brand new concept added to The Trash Pack portfolio with the Trash Wheels collectables. The characters have gangs such as the Skid Marks in Spring and later in Autumn new groups such as Flying Filth and Parasite Patrol. Playsets will include the Rotten Roller Coaster where the Trash Wheels can move along the track to loop and land in a Barf Bucket.
Magic Box their own track
challenges. The toy range includes the 4-Lane Tower Starter Set as well as Stunt, Deluxe and Speed accessory assortments that work together or connect to other sets. There is also a wide range of Basic Die-cast Cars. All activity is supported with an extensive full-year marketing programme.
The adventures of Maxwell McGrath and Steel continue with the high-octane superhero brand and series, Max Steel. The toy range includes the Basic Figures and Turbo Morph Max Steel, with new content and programming.
Classic Matchbox continues to create adventures with die-cast
vehicles, planes and helicopters available in fi ve worlds, including Construction, Adventure City, Heroic Rescue and Explorers vehicles and SkyBusters planes and helicopters. Disney Pixar’s Planes made a strong entrance in 2013 with its debut movie launch. In 2014, kids can recreate popular scenes from the fi lm with their favourite Character Planes Assortment characters. Established property Disney Pixar’s Cars sees the launch of Neon, supported with a Character Cars Assortment and extensive marketing programme in collaboration with Disney. WWE sees the launch of the Slam City Brawl Stars Figure
Assortment and Super Striker Figure Assortment. Batman continues with the Four Inch Figure Assortment.
01628 500 000 |
www.mattel.com Hot Wheels launches its
01420 593 593 |
www.esdeviumgames.com Magic Box is launching Zomlings at the beginning of March. Zomlings is a collection of mysterious miniature monsters, with more than 100 different characters to collect at pocket money prices, including rare Gold and Silver Zomlings. A 50p blind bag will deliver one Zomling character and a collectable leafl et. A £1 blind bag will offer one Zomling plus a Zomlings Tower. The stackable Towers are available in two different designs and in a variety of bright collectable colours. At £2, kids will be able to choose between four differently coloured Zomlings Houses and each house will contain two Zomlings characters. By combining Towers, Houses and Zomlings, kids can create their own Zomlings Town, play games and build their collection. The Zomlings launch will be supported by a substantial marketing campaign. This will include widespread TV advertising throughout March and April and a range of sampling initiatives to get Zomlings into the hands of children nationwide.
50 Toyworld
HERO product
Zomlings is an exciting new opportunity for kids and retailers in 2014. The affordability of the range, both for consumers and retailers, is a key USP. Zomlings is a true pocket money collectable that not only has impulse purchase power, but also has a range of products all priced under £2. Ben Harper, UK director
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