Preview ICE TOTALLY GAMING
game they want to display player information and bonusing promotions. Bally’s Elite Bonusing Suite (EBS), when combined with iVIEW DM, adds dramatic new levels of excitement and anticipation to the player’s experience. The EBS applications deliver floor- wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards.
Soon debuting in Europe is Bally Command Center, which installs media content and operating systems on the iVIEW displays and iVIEW DM. This Bally server-based solution provide operators with downloadable targeted player content instead of physically removing chips from each individual iVIEW device on the floor. Casino operators and marketing managers can download content to on the entire gaming floor simultaneously in minutes – with a touch of a button.
BALLY INTERACTIVE: GAMING EXPERTISE LAUNCHES ONLINE The award-winning content and trailblazing play mechanics synonymous with Bally Technologies’ land-based titles will now be available to players online via Bally’s full suite of interactive solutions offered through the Company’s remote gaming server (RGS). Bally’s open iGaming platform enables casinos to deliver play-for-free and wager-based poker, table games, video slots, and sports betting and choose from best-of-breed content; and a library of interactive games based on proven casino-gaming content.
Bally integrates traditional casino systems with online, mobile, and social better than anyone else. As a result, operators can conduct marketing, bonusing, data tracking, and collection seamlessly, enabling them to understand and market to their players in ways never before possible. Players can play the same games, receive the same bonuses, and earn the same points on the casino floor, at home, or on the move.
COMPANY: SPIELO INTERNATIONAL STAND NO. S7-150 PRODUCTS: MANAGEMENT SYSTEMS
GALAXIS ANALYTICS, the newest addition to the range of GALAXIS casino systems management modules, will be presented at Stand S7-150 at the ICE Totally Gaming 2013 trade show at ExCeL, London, from 5 to 7 February, 2013. SPIELO International will showcase the entire diverse GALAXIS portfolio of casino systems
solutions and innovative applications that are available for each of the different domains of the casino to create a distinct competitive advantage for operators. Additionally, SPIELO International’s Casino Systems division will demonstrate the SYSTEM2go packaged, multi-site system for any type of landbased gaming venue.
For the first time at ICE, SPIELO International will be demonstrating GALAXIS ANALYTICS, a new module for advanced gaming analytics. It includes gameViz, a powerful, easy-to- use, analytics visualisation tool that allows casino operators to directly query the rich data held in the GALAXIS datastore. It allows operators to visualise floor gaming activity, enabling them to identify practical ways to improve business profitability. gameViz has recently been integrated into the GALAXIS systems portfolio in partnership with BIS2™, world experts in computer generated analytics visualisation known as ‘Super Graphics.’
With the addition of GALAXIS ANALYTICS, GALAXIS now has seven modules with solutions and applications that manage operations across every area of the casino. The GALAXIS portfolio streamlines operations, and helps increase gaming revenues by analysing gaming activity and performance, attracting players, and awarding them with marketing promotions and services.
For example, GALAXIS MARKETING is a sophisticated marketing module that optimises every interaction with your players, helping casinos to attract, bonus, and reward players. It collects rich player data from slots and table games, as well as throughout the casino in restaurants, bars, and shops; enables casinos to launch customer loyalty and reward programs; and facilitates targeted marketing campaigns.
SYSTEM2go will also be demonstrated at ICE. Developed for gaming venues of all types, SYSTEM2go is a complete, multi-site gaming system with fully automated accounting and reporting from any remote location with internet access. It includes a jackpots system, as well as optional ticket-in/ticket out (TITO), card cashless payment, and player tracking and point redemption. SYSTEM2go can also be managed through cloud computing as a turn-key solution. Sold as a package, it is quick to install and simple to use, and it is ideally suited to multi-site gaming operations.
February 2013 PAGE 93
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