Report CANADA
FROM SEA TO SEA
Having delivered an in-depth US gaming market study in 2012, G3 kicks off the New Year with a comprehensive look at the Canadian market that covers each of the 10 provinces in rich detail.
The gaming industry in Canada is worth around $15.1bn and has more than tripled in size over the last 15 years and today supports more than 128,000 full time jobs and around 283,000 indirect jobs.
It generates $12.5bn in labour force income and $8.7bn annually to fund government programmes and is actually the highest earning sector in the Canadian entertainment industry.
The biggest income generator is the casino industry with an $8.3bn share followed by the lottery with $3.9bn, VLTs with $2.7bn, bingo with $601m and pari- mutuel betting with $429m.
Meanwhile the division between provinces in terms of gaming income is led by Ontario 35.8% and followed by Quebec 18.8%, Alberta 16.4%, British Columbia 13.5%, Manitoba 4.8%, Saskatchewan 4.8%, Nova Scotia 2.6%, New Brunswick 1.6%, Newfoundland and Labrador 1.4% and finally Prince Edward Island with the smallest share of 0.3%.
Although recent growth has not been as rapid, primarily due to industry maturity and the economic crisis, the Canadian Gaming Association believes there is still great potential for the future. Several provinces such as British Columbia, Alberta, Saskatchewan, Manitoba and Prince Edward Island, even saw double digit revenue increases this year.
President and CEO of the CGA, Bill Rutsey said: “Future growth will be tied into both the creation of new products for specific demographics and the strength of the overall economy. While this assessment points to overall stabilisation, given the willingness of operators to respond to the market demands and changing consumer tastes, I’m confident that Canadians will
February 2013 PAGE 100
continue to enjoy the full range of entertainment options that the industry can provide.”
The Criminal Code of Canada is the legal foundation for all gaming in Canada and was enacted back in 1892. It states that most forms of gambling are illegal except for pari-mutuel racetrack betting and games of chance giving each province the control of determining the frequency of these activities.
In 1910 an amendment was added and this included more specific and limited exceptions which enabled a) the government of a province to conduct and manage a lottery scheme in that province and b) a charitable or religious organisation to obtain a licence which is issued by the Lieutenant Governor in Council of a province if the proceeds are used for charitable or religious purposes.
In 1969 a further amendment authorised lotteries and sweepstakes whilst provinces were given the authority to licence and operate lotteries and casinos. In 1979 the lotteries came exclusively under provincial authority.
Coming home second Canada is a north American country made up of 10 provinces and three territories, which are then often grouped into four main regions – Western Canada, Central Canada, Atlantic Canada and Northern Canada. It is the world’s second largest country by total area (after Russia) and has the world’s longest land border with the US.
It extends from the North Atlantic Ocean in the east to the North Pacific Ocean on the west and from the Arctic Ocean in the north to its land border in the south. The land is slightly larger than the US and it shares a 8,893 km border with the US including 2,477 km with Alaska.
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