Focus SPORTS-BETTING
GETTING INTO THE GAME
Where should you begin when looking to integrate a sports-book into your online
operation? you can start by talking to the experts
Betting Promotion is in its 10th year of business this year, but only recently has it entered the B2B market providing services to bookmakers.
Betting Promotion provides content. The term content can mean a multitude of things, but in our case we mean ”sporting events” and ”odds”. We provide the lists of sporting events, market prices /odds, market suspension and settlement and results services. In addition we also provide trading / risk management services. In short this means we are able to negate or supplement a trading team. We had our first “outing” at ICE last year, which was very successful. That initial success has continued throughout the year and the feedback we have had so far has been extremely positive. People seem to like us, our services and our products.
Betting Promotion currently offers pre-live betting markets on ~13,000 events per month spread over ~30 sports (including ~1,300 soccer matches per week).
For Live (in-play) we run ~ 3,000 events per month spread over ~10 sports (football ~350-400 matches per week, increasing to 500 during April).
As our team and client base expands we are constantly adding more markets to satisfy user demand.
We do not ”window dress” our services by claiming to offer 10’s of 1,000’s of markets our clients will not be able to take a bet on or will not be able to make a profit on. We prefer to stick to tried and tested markets and events. Because we trade with our own money in our proprietary trading business, we put our money where our mouth is.
However, our clients will also need sportsbetting software to facilitate our products. This software will deal also with the client accounts enabling customers to the site to register accounts, manage their funds as well as see the sporting events and place their bets whether it be online or via mobile.
February 2013 PAGE 60
RICHARD HOGG, CMO, Betting Promotion.
Richard Hogg has been involved in
online gaming since
1999. In a career that has spanned across three decades and
three continents, he has overseen the induction of many
brands and products into various market places. He is
currently CMO for
Betting Promotion, leading market
makers in the betting industry,
richard.hogg@bettin
gpromotion.com
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