Focus REFLEX GAMING
The launch on the App store is the first step for Reflex into a sector that is currently being developed by household names in the digital gaming sector. What sets Reflex apart and puts the company in an incredibly strong position is its connection with the player base in the UK. "Our skill set is UK centric, explained Mr. Stott. "Our games are the highest performers in their categories in this market and we are taking that expertise into new digital spaces. The first App release from Reflex is a fully functional version of the incredibly successful Alice’s Wonderland Category C machine, playing exactly the same as the Category C version with the same feature packed game enjoyed by 1,000s of players in hundreds of pubs and arcade locations up and down the country. Players can play on either 25, 50 or 100 credit stake and win up to 7,000 credits in a single game.The App is available at
https://itunes.apple.com/us/app/alices- wonderland-uk-arcade/
“The initial response to the new App has been amazing," says Mr. Stott. "In its first three days since release, it has had over 1,500 downloads and over 6,000 in the following week. Social gaming has
“It’s been said that Reflex's product
takes money simply because it doesn't have Noel
Edmunds' face on
it. What's true is that we are producing
something different that's standing out from the rest. Alice and Jailbreak are not licensed
games, which means there's a
greater margin for all concerned. It's also a refreshing change as the
market was getting close to being so reliant on brands that there was a mode of thinking
that only branded product would be successful in the UK. We've shown
that's not the case.” SIMON DAWSON, Reflex Gaming.
become a phenomenon and there are a lot of fruit machine style products available as Apps. However, they often lack the sophistication and realism of a real land- based machine. We feel that the fact that players can play the same games online as they do in the pub sets our offering apart.” In-App credit purchases are booming in the social gaming sector and tapping into this market in the UK fruit machine player base, Reflex is looking to explore the relatively undeveloped market. "The focus to date has been on casino type games, where amusement product has been over-looked," comments Mr. Dawson. "Reflex is moving to take its success in the physical fruit machine sector and capitalise on this momentum in digital formats.
FINAL COMMENTS Reflex Gaming is still building its brand and presence in the gaming sector, both in the UK and at the international level, but the industry is starting to realise the breadth of development and core strengths of the different products offered by the company. "Reflex in the past was known for its solid reputation, but no one really noticed us," states Mr. Dawson. "Now we are getting international
recognition. Moving into the No.1 position in the UK AWP market has changed everything for us. We weren't formerly recognised at the international level, but we have a proven track record and though some have underestimated the company, that's no reflection on the pedigree of the people driving this business, or the rapid take up of the product line. We know that we can match the expectations of the market and we're working to exceed them."
"We have proved that we can be trusted for the longevity of our product and that we have the capability to maintain this pace for the long-term," comments Mr. Stott. "Our investment in the new Category C cabinet, increased games production, solid sector support, DigiSlots, online games and iPad Apps is testament to the fact and that we are investing in new revenue streams and giving our customers what they want. We believe that being No.1 means that you have to drive both the market and new opportunities forward. The new cabinet will be ready by the end of the first quarter 2013 and we are looking forward to showing DigiSlots at the ICE show for the first time."
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