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Preview ICE TOTALLY GAMING


COMPANY: IBRAND GAMING STAND NO. S4-155 PRODUCTS: SLOTS/MULTI-PLAYERS/VLTS


International Brand Gaming (www.ibrandgaming.com), specialist OEM solution provider, will be exhibiting at the forthcoming Totally ICE show in February 2013, along with its partners, Astrosystems, Quixant, Elite Casino Products, Blue Alpha, E2C, GPEG and Sanken Power Systems (UK).


Visitors are invited to join IBG on the stand and view its complete range of products including the full range of Astrosystems bill and coin validation products, the new Onyx slot cabinet from ECP, the Quixant QXi-40 and QXi-4000 gaming control systems, and the Blue Alpha SAS 6.02 software module. Also on display will be the recently launched USB /Serial Reel Controller Board, the new Panoramic Touch Display and the NEW ‘video’ PSU from Sanken.


“We are excited about the forthcoming ICE show as it is the perfect opportunity to showcase our increasing product portfolio,” said John Malin, Managing Director for iBrand Gaming. “It will be the perfect opportunity for current and potential customers to meet representatives from each of our brands and discuss working together. It also enables us to show the strong links between our partners and how we all work together to provide the best solution for each specific customer and their exact requirements.’


COMPANY: BALLY TECHNOLOGIES STAND NO. S3-310 PRODUCTS: SLOTS, SYSTEMS, ONLINE


Bally Technologies will exhibit a large selection of innovative gaming solutions at the International Casino Exhibition (ICE) in London, England Feb. 5-7 at ExCeL London. New games, systems, mobile, and interactive technology designed to excite players and rev up casino operators’ revenue and operating efficiency will take center stage.


“Bally had an incredible year of record- setting innovation across our games, systems and interactive divisions,” said Bally Technologies’ President and Chief Executive Officer Ramesh Srinivasan. “We’re thrilled to share our latest technologies in this stunning new venue and have no doubt this will be one of our best ICE shows ever.”


The Company will exhibit more than 60 unique game titles, as well as a wide array of cutting-edge system offerings. New games expected to draw a crowd are world-class licensed brand games Pawn


February 2013 PAGE 92


“We are excited about the


forthcoming ICE show as it is the


perfect opportunity to showcase our


increasing product portfolio. It will be the perfect


opportunity for current and


potential customers to meet


representatives from each of our


brands and discuss working together. It also enables us to show the strong


links between our partners and how we all work


together to provide


the best solution for each specific


customer and their exact


requirements.’ JOHN MALIN,


Managing Director, iBrand Gaming.


Stars, NASCAR, and Betty Boop’s Fortune Teller.


“Bally Technologies continues to target and fine-tune our European development,” said Vice President and Managing Director of Europe Marco Herrera. “In addition to debuting our first multi-game pack and games designed specifically for Europe, we’re pleased to showcase a wide array of system products which will help operators target customers like never before.”


WORLD-CLASS LICENSED BRANDS AND EXCLUSIVE EUROPEAN GAMES DEBUT Bally brings one of the world’s top TV shows to casino floors in Pawn Stars, featuring Rick, grandfather Richard (Old Man), grandson Corey, and Corey’s loveable sidekick Chumlee, from the hit TV series Pawn Stars on the HISTORY® Channel. Airing in more than 150 countries in 37 languages, Pawn Stars has been rated a top cable show in the United States, Europe, and Latin America, and has millions of viewers across the globe.


The game begins when a player chooses their favorite character from the show. Selling and negotiating add excitement during the Negotiation Bonus, where players choose one of five items to sell and then negotiate with the Pawn Stars for credit awards. With its giant wheel, free games, 11 wheel-bonus prizes, wilds, pick-‘em features, and iDeck™ interaction, this game promises to be as popular as the show itself.


Bally Technologies’ Pawn Stars.


NASCAR VIDEO SLOTS The NASCAR video slot brings the thrill of racing to any casino floor and features a lineup of who’s who in racing royalty – Clint Bowyer, Dale Earnhardt, Jr., Jeff Gordon, Kevin Harvick, and Jimmie Johnson. NASCAR is delivered on Bally’s ALPHA 2™ Pro Series™ V22/32 cabinet with a near-area progressive jackpot award. Players select their favorite driver and the game screens change to reflect that driver’s team colors and branding.


This high-octane experience features three bonuses: The Pit Stop Bonus, Burnout Free Games, and the U-Race™ Bonus.


ICE attendees should also look for Betty Boop’s Fortune Teller, which offers an unprecedented 15 bonuses at any bet and U-Spin and U-Choose bonuses. The superb follow-up to the popular Cash Wizard, Tiki Magic is Bally Technologies first 1080p high-definition game and features a new mystical character, Ms. Magic, three new thrilling base-game bonus features, and two fun Wizard Bonus Bet features.


Also prominently featured are Bally’s first Europe-specific games, a Multi-Game Pro 22/22 game suite, and games with a Super EZ Select button configurations to assist both low and high max- bet market needs. The Company will also display its first player-selectable language games and titles − part of the recently announced partnership with High 5 Games.


SYSTEMS TO EXCITE PLAYERS IN EVERY MARKET Bally’s extensive systems and server- based solution showcase will feature the Company’s suite of casino and slot- management systems – SDS, CMP, and MCC for every size of casino.


MCC is a leading international casino and slot-management system with a large worldwide presence. It specializes in offering a complete suite of casino- management systems with its flagship product, Open Casino Manager™ (OCM). Additionally, MCC offers casino operators a comprehensive array of systems products, including slot accounting, table- games management, player-tracking, cashless wagering solutions, and customizable marketing modules.


Visitors to Bally’s 2013 ICE stand will be able to see live demonstrations of iVIEW DM, the award-winning picture-in-picture- style player-user-interface that enables gaming operators to choose where on the


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