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News INTERNATIONAL UPDATE Spot of polish to Perth Crown


MERKUR INTERNATIONAL HAS OPENED two new slot locations in Romania; in Craiova, the sixth largest city in Romania and in Sibiu, in Transylvania. Both venues are located in the main railway stations in the two cities. Merkur operates under the branding ‘Merkur Sala Jocuri’ on sites in Bucharest, Sibiu, Constanta, Ploiesti and Craiova. The second site in Craiova covers an area of 230 sq. m. and offers 30 slots and a jackpot system. In Sibiu, the 130 sq. m. venue offers 28 slots. Rolf Falcon, Merkur Spokesman, said: “We are very pleased with our developments in Romania and we are already in the process of planning to open more.”


SG GAMING WILL INTRODUCE ITS NEW T8 terminal for arcades and bingo clubs at ICE 2013. Created by SG Gaming’s experienced in-house engineering team, T8 builds upon the proven reliability and performance of the popular Triple 7 terminal. T8 benefits from dual HD quality 23” widescreen touch screens, a video topbox, enhanced audio and multi- coloured LED lighting effects. The multi- game T8 terminal offers players enhanced playability, functionality and security – whilst they enjoy a wide range of new and classic Barcrest titles, including Rainbow Riches Pots of Gold, Star Wars: A New Hope©, Money Mad Martians Cosmic Cash and Wild Knights. Built to the most exacting standards, the T8 terminals are designed to perform consistently for the long term and come with a full spares and support package.


Chris Sullivan, Managing Director of Arcade and Bingo for SG Gaming, said, “We are delighted to introduce our brand new T8 terminal at ICE 2013. SG Gaming is dedicated to continually improving the players’ experience and our T8 terminals herald a new generation of gaming designed to exceed expectations.”


WITH BOTH PARTIES DELIGHTED WITH how the collaboration is going, Italian playing cards manufacturer Modiano is continuing with its deal for Abbiati Casino Equipment to be its official worldwide distributor for the casino industry. Abbiati Casino Equipment is used to receiving orders for full turnkey Casino Operation for its uniquely designed products including gaming tables, roulette wheels, chips, plaques, layouts, accessories and monogrammed playing cards. Sources within the company said that its first-class service quality and design on time delivery and continuous after sales support, are the main elements that make clients return with new projects.


Crown Gaming commences construction of its new Perth development, Crown Towers


Crown Gaming has now started construction work on its A$570m six star, Crown Towers, a development that will almost double the amount of the rooms available in the complex making it the largest hotel in Perth.


The overall plans for the entire project, which should take three years to complete, include a 25-storey six-star hotel, VIP gaming rooms, high-end shopping and convention facilities.


Crown said: “The design of the property will capitalise on the unique nature of the site and leverage the Mediterranean climate in Perth to create a true unique resort setting. The property will cater to affluent business and leisure clientele,


JAMES PACKER, Executive Chairman,


Crown Gaming.


Novomatic launches PromoNet at Colosseum


Following an extensive technology review, Novomatic has selected to install FutureLogic's PromoNet promotional couponing system across its gaming operations in Europe and Latin America. For its premier installation of FutureLogic's PromoNet solution, Novomatic chose one of its prestigious operations, the Casino Admiral Colosseum in the Czech Republic.


Markus Engl, Casino Manager Admiral Casinos Czech Republic, said: “When I heard about PromoNet, I immediately had a few ideas on how we could make use of the special features that it could offer the Casino Colosseum. As we don't have a player tracking system at our casino, our offers to the players were rather generic. After evaluating the available technology, we upgraded our entire estate to FutureLogic's Gen2 Universal printers and install PromoNet. We can now provide different rewards to players who play above a certain level - and it works exceptionally well."


The PromoNet system went live at the Colosseum just before the end of the year, marking the sixth PromoNet system installation in Europe in 2012. Players can qualify for a prize draw by collecting coupons generated by the PromoNet system based on their game play behaviour. Within three weeks, almost 30,000 coupons had been printed, over 80 per cent of which were redeemed by players wanting to enter into the prize draw.


Mr. Engl explained: "The reception of PromoNet by the players has been exceptional. Our players are absolutely enthusiastic about promotions – they all want to win. During the Christmas season, all our machines were constantly occupied – an indication of the performance and reliability of the system. Not a single seat was empty during those days – Absolutely stunning! Since the introduction of FutureLogic's PromoNet system, we have seen a double digit increase in revenue compared to the same period last year.”


and support a VIP gaming component which will integrate into the hotel tower through the incorporation of villa accommodation and VIP gaming salons.”


The renovation of Perth’s Burswood casino was completed with a name change back in September 2012 with the venue being re-launched as Crown Perth, making it the second Crown Casino complex in Australia, and the third in the world.


The casino part of the renovation has involved a substantial A$750m upgrade of the existing casino infrastructure and property developments aimed at catering to the high-end Asian tourist market. These include the Sky Room, an exclusive gaming room aimed at high rollers where the gaming tables look out over the Swan River, three private jets to bring international VIPs to Australia, and two mansion suites that have cost over AU$11m each to build. There are also plans to construct a new golf course to replace the old one, which is now the site of the new Perth stadium.


Executive Chairman James Packer said: “Things like golf are part of trying to build a tourism destination that is truly world class. We want to do much more here. We believe in this city, we believe in this state, we think as a company we are lucky to be here.”


The name change is intended to capitalise on the international reputation of the Crown Resorts brand. It is hoped that this will make it more attractive to international and interstate visitors, especially those from the strategically important Chinese market.


For the last eight years, the hotel group has been upgrading an existing hotel they acquired from Intercontinental Group but the very dated pyramid building needs a major facelift.


February 2013 PAGE 31


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