InterviewDRGT
information. And they can flip the screen – so for example the account data is on the upper screen and the game on the lower one…or vice versa naturally.
Systems are the new way to have direct access to the customer. It is the best and most cost-effective marketing tool an operator can have. And systems are available to every operator – no matter where they are situated, how many gaming locations and slots they have. The fact that we can connect all slots of any age or from manufacturer means that the operator does not have to part from older, popular reel-based slots. We do not demand that a certain technology level has to be present in the slots. If that technology is not there, then we integrate it in the machines. For example, for operator wishing to go ticket-in, ticket-out on older slots that do not have the necessary SAS level or mechanical space for fitting a ticket printer in the slot machine – we provide a side box solution and completely integrate it. Another example: We can replace the upper printed screen on reel-based slots with a touchscreen that emulates the printed screen – so that players do not notice the difference. This monitor can then provide the complete players accounts details to the player and these older slots receive a new lease of life and are just as capable of being best used for systems data as the new video-based slots.
WHAT HAVE BEEN THE GREATEST
CHALLENGES AS YOU HAVE EXPANDED THE DRGT BUSINESS? THE COMPANY HAS GROWN VERY QUICKLY AND YOUR MARKET PRESENCE IS GLOBAL, BUT HOW DO YOU BUILD THE STRUCTURES YOU NEED TO SUPPORT YOUR CLIENTS IN SUCH A SHORT TIMESCALE?
The challenge is to provide the necessary structure to mirror the growth rates. Let’s look to Peru. Here we knew we were going to play a major role – but only if we made a clear statement to the operators – that we are here and local. Thus, we moved quickly to create DRGT Peru and employ local staff. We are fast moving and very professional. We believe we attract highly motivated and talented people. This gives us increased impetus. We are a young company with young management. We are dynamic.
It is naturally challenging to be able to expand any business. Based now in three locations (Austria, Belgium and Peru), we are well equipped for further growth. A major advantage we have – we follow our strategy and invest quickly and firmly to ensure that we can provide long-term support to our clients. That is a very important message. Operators have to trust that systems providers are here for the long-term as an investment in systems is a long-term investment. We are prepared and plan to further grow the team and open new subsidiaries in the future to support our clients around the globe.
The Global
Headquarters of DRGT based in Knokke, Belgium.
HOW HAVE YOU ACHIEVED INTERNATIONAL SUCCESS SO QUICKLY - YOUR DEVELOPMENT OF THE PERU MARKET IN PARTICULAR IS ASTONISHING CONSIDERING THE TIMEFRAME?
“We are seen as
the company who is revolutionising the systems
market. Systems
are now something that creates new opportunities for operators. It has become user- friendly, cost-
effective, simple to use. It is a
marketing tool – a way to reach
players to inform / entertain / reward them. We will
continue to grow these marketing
possibilities as we will be explaining at the ICE.”
JURGEN DE MUNCK,
CEO, DRGT.
WHAT ARE THE CURRENT GOALS AND AMBITIONS OF DRGT AND HOW ARE YOU LOOKING TO ACHIEVE THEM?
We are well structured in Europe in Latin America and Africa – the latter with our distributor Simplicit-e in South Africa. Our focus has to be on Asia and so our current goal is how best we can serve Asian operators. We are willing to invest in the Asian market long-term and our challenge is how to best do this. We are very much looking forward to the ICE and are taking a much larger stand to reflect how our company has grown over the past twelve months. Our management, sales and service teams will be there and we cordially invite operators to come and see us and learn how they can benefit from DRGT systems. And naturally we look forward to greeting our customers.
February 2013 PAGE 53
We are seen as the company who is revolutionising the systems market. Systems are now something that creates new opportunities for operators. It has become user-friendly, cost-effective, simple to use. It is a marketing tool – a way to reach players to inform / entertain / reward them. We will continue to grow these marketing possibilities as we will be explaining at the ICE.
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