RESEARCH
Get well soon A
round the world, there is growing interest in changing the way we take care of ourselves – not just our bod- ies, but also our minds, spirit, society and planet. T ere is a growing impe-
tus for a paradigm shiſt , a switch from mere reactivity – trying to treat or fi x our prob- lems – to a proactive and holistic approach to addressing and preventing the root causes of our personal and societal ills. T is is what the wellness movement is all about. Recognising the opportunities that well-
ness presents for the spa sector, the Global Spa Summit commissioned SRI International
Written by Katherine Johnston, senior economist, SRI International
How can spas tap into the us$2tn global wellness industry? We analyse some research by SRI International to fi nd out about the synergies and opportunities
to conduct an analysis of the emerging global wellness market (see p80). Presented at the 2010 Global Spa Summit in Istanbul, Turkey, last May, the study represents one of the fi rst comprehensive analyses of the global wellness industry and the forces driving its growth. In the fields of economics and business, there is no clearly defined wellness indus-
try, although there is an emerging sense that such an industry does exist, is growing rap- idly, and is becoming mainstream. An easy way to understand the wellness industry is to view it on a continuum (shown in Figure 1). On the leſt -hand side of the continuum are reactive approaches to health and wellness, ie mechanisms to treat or address existing ill- nesses or conditions. Addressing problems and curing diseases brings a person to the middle, or neutral point, of the continuum. To the right- hand side are proactive approaches to health and wellness, ie things that enhance quality of life, improve health and bring a person to increasingly optimum levels of wellbeing. As depicted in Figure 1, nine sectors fall within the wellness industry cluster – including spa and other inter-related sectors – and each falls at a diff erent point along the continuum. SRI estimates conservatively that the well-
ness industry cluster represents a market of nearly us$2 trillion (€1.4tn, £1.2tn) globally. Wellness consumers are not a niche market – their number is already large and growing. SRI estimates that there are already about 289 mil- lion wellness consumers in the world’s 30 most industrialised and wealthiest countries.
T ere's a growing shiſt to a proactive and holistic approach to addressing our societal ills 78 spa business handbook 2011
OPPORTUNITIES FOR SPAS Spas are already providing wellness, even if they don’t recognise it or claim it. T e tradi- tion of a spa as a place for healing, renewal,
www.spahandbook.com
PHOTO:
ISTOCK.COM/©JACOB WACKERHAUSEN
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196 |
Page 197 |
Page 198 |
Page 199 |
Page 200 |
Page 201 |
Page 202 |
Page 203 |
Page 204 |
Page 205 |
Page 206 |
Page 207 |
Page 208 |
Page 209 |
Page 210 |
Page 211 |
Page 212 |
Page 213 |
Page 214 |
Page 215 |
Page 216 |
Page 217 |
Page 218 |
Page 219 |
Page 220 |
Page 221 |
Page 222 |
Page 223 |
Page 224