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TRENDS


TRENDS FITNESS


We’ve outlined some trends likely to infl uence the health and fi tness sector in 2011 for spa operators – especially those going down the wellness route


Kate Cracknell, editor, Health Club Management


Free training zones on the gym fl oor are something that spas could potentially include


SIMPLY THE BEST A RETURN TO THE OLD SCHOOL


F


itness is going back to basics. In line with the buzzword of recent years – functionality – a number of fi tness


facilities are already creating free training zones on their gym fl oor. Fewer machines, more space and a focus on the use of the exer- ciser’s own body weight, complemented by smaller pieces of portable equipment such as dumbbells and exercise balls – this is the basic premise of the zones. It’s a trend that’s set to continue in 2011 and one that spa operators, with more limited gym space than the aver- age health club, could benefi t from.


100 spa business handbook 2011 T e concept is already tried and tested at


the likes of UK-based fi tness operator DW Sports Fitness, which is incorporating such zones into all of its health clubs and off ering hourly, instructor-led, small group training sessions to engage members and create a buzz on the gym fl oor. And other fi tness operators are following


suit. A key focus for international health club operator Fitness First in 2011 will be redesign- ing layouts to accommodate similar zones in its premises. Meanwhile, T e T ird Space will include a Retro Gym at its second loca- tion, opening in London this spring – an idea likely to feature a return to school PE-style circuit training with an emphasis on minimal


equipment. It’s a concept that spas could adapt within fi tness suites or exercise studios. T ese zones also lend themselves perfectly


to personal training, which will continue to grow in importance as a revenue stream in 2011; small group personal training in partic- ular will be a key driver, something that spas could also potentially include. With a similarly ‘back to basics’ approach,


outdoor fi tness off erings will also continue to grow, attracting those who may not be drawn towards the gym environment. Spa owners able to tap into this market, creating outdoor off erings of their own, should be able to grow their fi tness membership base or at least add another dimension to their fi tness menu.


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