ALEXANDRA CHAMPALIMAUD
I’ve shared hotel owners’ frustrations with the
soulless nature of most fi tness centres... and went on to built both eff ective and grand spas
What are your visions for your companies? I want Charym to provide a haven of wellness and guidance for people taking responsibil- ity for their own health and wellbeing. I want Champalimaud to be known for delivering beautiful, appropriate and enduring interi- ors and for creating transformational designs which make a positive diff erence to the return on investment for their owners.
What other directions might your company consider moving in? To participate in the ownership of some of the projects I have worked on and to have the opportunity to place Charym in other com- munities, appropriate hotels and resorts.
How would you describe yourself? Confi dent, humourous, knowledgeable and fashionable with a fl air for the exuberant.
How would your critics describe you? As an inspiration or a taskmaster.
What drives you? Passion, knowledge and creativity.
What’s your long-term ambition? To be an entertaining grandmother.
www.spahandbook.com
What’s the diff erence between a good spa and a great spa? T e ambience and the design of spaces. Prod- ucts must be virtually non-toxic and organic where possible and the staff centred and very experienced. Treatments encompassing mas- sage, skincare and steam are key.
Where is your favourite spa in the world? It’s at Parrot Cay – COMO Shambhala’s private island resort in the Turks and Caicos.
What trends do you see emerging in the spa industry? T e current environment requires a focus on delivering extremely pleasant, detoxing and eff ective treatments at a lower price point. And
Champalimaud designed New York’s Peninsula Spa by ESPA and would consider participating in ownership of future projects
spas need to design their treatment regimes to relate much more directly to a greater con- sciousness of the individual’s health needs.
What advice would you give to someone coming into this industry now? Choose a great location, hire a great designer and make smart investments in fl exible spaces. Hire and train great staff . Keep your costs down. Make no compromises on the quality of your products. Listen to your customer. ●
spa business handbook 2011 49
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