Contents... spa handbook 2011
8 Development Pipeline A region by region snapshot of the leading spa development projects across the world
16 Diary Dates Te must attend events for the year ahead
INDUSTRY INSIGHTS
24 Spot On Industry trends and predictions for 2011
Key spa openings worldwide, p8
30 Research Round-up An overview of key spa statistics
34 State of Play An analysis of the performance of US hotel spas based on the last four PKF Trends in the Hotel Spa Industry reports
38 Close Encounters We take a look at two Coyle Hospitality surveys to delve into the mind of spa consumers and their buying patterns
WHO’S WHO? Spa consumer buying habits, p38
44 Movers & Shakers Top spa figures on themselves, their career and industry challenges and opportunities
69 Trade Associations Information on industry bodies worldwide
MARKET INTELLIGENCE
78 Get Well Soon SRI International research shows how spas can tap into the US$2tn global wellness industry
Te importance of evidence-based services, p82 6 spa business handbook 2011
82 Everyone’s Talking About: Scientific Proof A tie-up with healthcare could be the spa sector’s reward for proving the efficacy of its treatments and services
88 Ask An Expert: Retail Selling tips from consumer-turned- professional spa product brands
92 Balancing Act A focus on operating numbers and managing the bottom line as well as motivating staff
96 Role Play Should hotel owners pick a branded spa concept or a one-off facility?
100 Fitness Trends Health and fitness trends that will impact on spas
106 Exercise Evidence A round-up of compelling research on the benefits that come from fitness
PRODUCTS & SERVICES
114 Company Profiles A highlight of leading companies in the international spa and wellness industry
154 Spa-kit Spa products and equipment showcased
162 Contact Book A-Z contact details for a wide range of industry suppliers and service providers
190 Product Selector Products and services broken down into helpful categories
TRAINING
208 Training Directory A-Z contact information for a selection of spa training organisations around the world
216 Course Selector A useful guide of spa training courses listed by type and subject
www.spahandbook.com
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