COMPANY PROFILE GERMAINE DE CAPUCCINI, S.A.
Carretera Alicante 86, Alcoy, Alicante, 03801, Spain
Tel: +34 93 495 18 60 Fax: +34 93 410 72 75 Email:
internacional@germaine-de-capuccini.com
www.germaine-de-capuccini.com
Background briefi ng T e company was founded in 1964 by Carmen Vidal and remains owned by the Vidal family.
Main services We off er a complete range of professional skincare in-booth treatments and retail products to satisfy all skin and therapists’ needs. Twenty-fi ve product lines including more than 500 references and 70 original spa rituals in facial, body, spa and cosmeceutical treatments, solar and men’s care products, make-up and perfumes compose the entire spectrum of Germaine de Capuccini. Specifi cally designed for hotels, we off er a collection of luxury amenities.
Additional services T anks to our worldwide presence, our spa partners are able to increase the turnover and profi t of their spa and the satisfaction and return of their customers. T ey can use products that meet all the legal requirements requested by their local health authorities, rely on the supply of the products in their market and receive marketing support with a clear understanding of the idiosyncrasy of each location. Our partners also enjoy customised service, with spa menus adapted to the location of each hotel and their spa customers – including scrubs, Vichy services, wraps,
www.spahandbook.com
baths, ritualised massages and precious stones – awarding customers with an extraordinary experience that they will be willing to repeat. As a professional brand, we off er training at all levels and customised services, which are crucial for the success of the spa. T rough our exclusive distribution network
we can off er continuous training support in all our new treatments and how best to retail our homecare products.
Unique selling points R+D+i and quality have been the drivers of Germaine de Capuccini’s manufacturing. Always at the edge of innovation, we launch more than 40 novelties per year and constantly create seasonal promotional giſt sets. Germaine de Capuccini is certifi ed by the Integrated Management System (4G1, including ISO 9001:2000 and ISO 14001). Production wise, we have voluntarily been certifi ed in Good Manufacturing Practices (GMP), as requested by WHO to the pharmaceutical industry. T e company also cares about the environment: our CO2 Zero certifi cate recognises our commitment to compensating for unavoidable CO2 emissions. Germaine de Capuccini categorically rejects animal testing. Organic Ecocert-certifi ed and paraben-free products are available. Sophisticated design and
Jesús Vidal, president
luxurious packaging play a major part in our constant concern for retail success and brand awareness. Logistic and profi t wise, we provide worldwide hotel chains with easy solutions for their spas.
Top clients We’re the globally preferred product partner of Shine Spa for Sheraton worldwide. Other partners we work with are: Four Seasons, Buenos Aires; Rae’s on Watego’s, Australia; Gran Melia Daios Cove, Greece; Conrad Resort & Casino, Uruguay; T e Spa at Trump, US; Tabacón Grand Spa, Costa Rica; Banyan Tree, Shanghai; and Club Med Trancoso, Brazil.
Where in the world? We distribute to more than 500 spas in over 80 countries around the world, including China, Brazil, Russia, Japan and Korea, as well as emerging countries like India.
2011 trade shows We attend all the relevant trade shows in the countries where we are represented, in addition to international shows such as Cosmoprof Bologna, Cosmoprof Hong Kong, ISPA and Beautyworld Dubai.
Who’s who? Vanesa Juan Miguel, international director.
spa business handbook 2011 123
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