MOVERS & SHAKERS
A spa experience can be compared to a swan. On the surface everything
seems to be eff ortless, but underneath the water the
swan is paddling frantically to glide along seamlessly
How would you describe yourself? A strong leader, creative thinker and go-get- ter. I am a very early riser, so I like to get up and get a head start on things.
How would your critics describe you? T ey’d probably say that I’m tough but fair and that I expect too much from people. T ey might say that I lack patience and they’d def- initely say that I’m a worrier. If I don’t have anything to worry about, I’ll make something up and then worry about it.
What have been your biggest achievements in the last 12 months? It has to be the 20th anniversary of the ISPA Conference & Expo, which we celebrated in Washington DC, last November. It was so remarkable to look back on two decades of industry growth to see just how much our industry has developed in this time. In a time where we are still digging out from
the economic impacts of the past few years, we came together to learn, plan for the future and celebrate all that we’ve achieved as a spa community. We’re already well into planning for this year’s 21st conference, which will take place in November in Las Vegas (see p16).
56 spa business handbook 2011
LYNNE MCNEES
McNees’ says one of the best things about the spa industry is its community of caring individuals: “the spa handshake is a hug!”
healthy lifestyle. T ere’s a spa experience out there for everyone. You just have to do your homework to fi nd what’s right for you.
What are the opportunities for growth in the industry? We have to continue to educate the con- sumer on what the spa experience truly is. T e number one reason people go to a spa is to learn how to manage, reduce and relieve their stress. Spas are not simply about pampering, they are about learning how to lead a balanced
If you weren’t doing this, what would you be doing? I would love to be an organic gardener. I like getting my hands dirty and being outside in nature. I grow tonnes of vegetables and fl ow- ers in my garden at home.
What’s the best piece of advice you’ve ever been given? Don’t do or say anything you wouldn’t want on the front page of T e Washington Post. ●
www.spahandbook.com
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