DESIGNER OF THE YEAR
(BUSINESS MEDIA)
Tatiana Okorie
Barclays 360 magazine
Redwood
Barclays 360 has a huge mission – to give coherence to the entire
Barclays Group. Tatiana’s strategy is to support each article with
stunning, quirky photography and illustration, adding elements of
surprise and a sense of richness and warmth to a corporate and formal
brand. 44% of readers strongly agree that 360 provides them with a
better knowledge of Barclays as a whole. In one recent issue, a feature
on commodities looked at how the world’s view of what is valuable
has radically altered. Tatiana commissioned a jeweller to represent
each commodity as a precious family heirloom – creating a butterfly
hatpin made out of lead, for example, and shaping wheat grains into
a brooch. The client responded by requesting that the items be put on
permanent display at Barclays’ head office in Canary Wharf.
The judges said: “This magazine is readable and looks gorgeous.
The info-graphics and data are presented elegantly and the use of
photography and typography is fantastic.”
The Shortlist
The Sponsor
Adrian Aldred - Upload - Redwood
Anderson Norton
Wayne Ford - Revolution - Haymarket Business Media
Design (and.)
is pleased to
Chris Gardner - Financial Director - Incisive Media
sponsor the
Designer of the
Michael Joslin - The Grocer - William Reed Business Media
year (business
media) Award. As
James McCarthy - New Civil Engineer - Emap Inform
brand and design
consultants
Tan Parmar - Contact - Redwood
we clearly
understand the
John Poile - Director - Director Publications
impact that
thoughtful design
John Rooney - Engineering & Technology - IET
has when getting
a client’s message
Lauren Webb - Smart - Redwood
across. With craft
and business
knowledge
working together,
our design is
often unexpected,
always creative
and always
appropriate.
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