PUBLISHER OF THE YEAR
(BUSINESS MEDIA)
Louise Rogers
Times Higher Education (THE)
.TSL.Education
Louise appointed and directed the team that transformed the old
newsprint tabloid the Times Higher Educational Supplement into a
full colour, quarto, glossy magazine – the Times Higher Education. The
old tabloid newspaper had been read largely by middle-aged male
academics from traditional British universities. Research showed the
new magazine also needed to meet the needs of lecturers and senior
administrators from the new, expanded UK university market, as well
as the expanding number of English-speaking universities overseas.
Louise’s new-look magazine has a content that reflects the diversity
of its new readership. During 2008, advertising revenues increased
by 36%, overall circulation rose by 34% and paid subscriptions rose by
5%. Market share increased, particularly for job advertisements for
senior positions and international posts, and classified advertising
rates doubled. Monthly unique visitors to the magazine’s relaunched
website increased from 73,000 at the end of 2007 to over 390,000 in
October 2008 and page impressions tripled to almost 1.5 million in the
same period.
The judges said: “Relaunching a significant online offering without
losing paid subscribers was an excellent achievement. Louise has taken
an old fashioned, moribund newspaper and turned it into a well-
written, well-designed and well-structured modern magazine.”
The Shortlist
The Sponsor
Alex Broad - Insurance Age - Incisive Media
Adestra is proud
Edward Dimbylow - XpertHR - Reed Business Information (Special Commendation)
to sponsor the
2009 PPA Award
Lorraine Hendle - The Grocer - William Reed Business Media
for Publisher of
the year (business
James Jones - Farmers Guardian - UBM
media). A
leading UK-based
Paula Martin - Travel Trade Gazette - UBM
international
email service
Trevor Parker - Farmers Weekly - Reed Business Information
provider, working
with Haymarket,
Nina Wright - Building - UBM
UBM, Dennis
Publishing and
Incisive Media
amongst others,
we have recently
been appointed
by PPA as their
email partner.
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