DESIGNER OF THE YEAR
(CONSUMER MAGAZINES)
Marissa Bourke
Elle
Hachette.Filipacchi.UK
Marissa’s redesign of British Elle in February 2008 was the biggest
undertaking in the magazine’s history. The magazine needed a
completely new creative strategy, which meant overhauling the
fonts, recruiting new photographers and completely restructuring
the flatplan and editorial content to produce a confident, modern
magazine. All elements used on the page now have a function or
purpose. Colour in the type is used only once an issue – on the cover
or on the cover star. Keylines are directional or devisive, not decorative.
Paper weight has increased, and Elle’s signature font, Futura, has been
scrapped for the first time in the magazine’s history. Subscriber-only
covers have been developed, using even bolder images.
Marissa’s style is disciplined and confident - a bold statement
for a commercial title like Elle - and the result is a more slick and
sophisticated product with a premium feel and an understated
elegance that exudes confidence and distances Elle from its
competitors. The judges said: “This redesign is really brave in its market.
The quality is high throughout, the covers are fantastic and nothing
is superfluous.”
The Shortlist
The Sponsor
Jon Butterworth - Camouflage - Haymarket Network
UPM is delighted
Jonathan Clayton-Jones - Grazia - Bauer Media
to be sponsoring
the Award for
Elizabeth Galbraith - Olive - BBC Magazines
Designer of the
year (consumer
Jo Gulliver - Computer Arts - Future Publishing
magazines) at The
PPA Awards 2009.
David McKendrick - Esquire - The National Magazine Company
We recognise
the innovation,
Matt Phare - ShortList - ShortList Media
creativity and
quality that all
Meirion Pritchard - Wallpaper* - IPC Media (Special Commendation)
of our customers
strive for. UPM’s
Tim Scott - SPIKES - Haymarket Network
paper range
enables creative
Stuart Selner - Marie Claire - IPC Media
design to be
reproduced
Tom Usher - Harper’s Bazaar - The National Magazine Company
perfectly with
every impression.
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