BUSINESS WEBSITE
OF THE YEAR
fwi.co.uk
Reed.Business.Information
In 2008, Farmers Weekly Interactive (FWi) achieved significant growth
year on year, with revenue up by 40%, page impressions up by 68%
and average monthly unique users up by 57%. The brand’s social media
environment FWiSpace was critical in expanding the Farmers Weekly
brand beyond its magazine audience, with FWiSpace traffic accounting
for 20% of total site traffic in 2008, compared with 8% in 2007. Forum
traffic on FWiSpace grew by 70% year on year and image gallery traffic
grew 620%. 2008 also saw over 2,300 new registered users, over 4,500
contributors to over 27,000 forum threads, and around 100,000 posts. A
new online dating service gathered 2,500 member registrations.
The judges said: “FWi has taken a number of steps to address the
specific needs of the community, using all the tools currently available
to enhance the reader experience, including an appropriate use of
social media. Revenue and traffic growth are particularly impressive.”
The Shortlist
The Sponsor
bdonline.co.uk - UBM
Fresh Egg is
bmj.com - BMJ Publishing
delighted to
sponsor the 2009
brandrepublic.com - Haymarket Business Media
PPA Award for
Business website
econsultancy.com - Econsultancy (Special Commendation)
of the year. We
create websites
flightglobal.com - Reed Business Information
that drive growth
in sales. We have
propertyweek.com - UBM
proven expertise
in devising online
tes.co.uk - TSL Education
and social media
strategies, and
vnunet.com - Incisive Media
developing loyal
communities
through search
engine marketing,
enabling print
media to harness
the power of the
web.
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