MONTHLY BUSINESS
MAGAZINE OF THE YEAR
Creative Head
Alfol
Read by over 100,000 hairdressing professionals, Creative Head
combines style, glamour, design, fashion and contemporary culture in
a vibrantly designed editorial mix that perfectly reflects the £50 billion
UK hairdressing industry it serves. In 2008, the magazine launched a
suite of innovative products, including a monthly Head for Business
section, delivering relevant and focused business advice, and Colour
Forecast, a seasonal trends bible for colourists, produced in a unique
size with multi-textured sections. Creative Head takes a particularly
inventive approach to collaborations with commercial partners,
engaging in creative executions ranging from bespoke supplements
and gatefolds to innovative cover activities and giveaways. All the
magazine’s events and websites are highly profitable, and contributed
impressive amounts of new revenue during 2008.
The judges said: “Creative Head delivers what readers want and lots of
it – the magazine oozes with enthusiasm and has a recession-busting
feel with huge issue sizes to rival Vogue. The amount of in-magazine
innovation, together with the creative and profitable brand extensions,
is particularly impressive.”
The Shortlist
The Sponsor
Financial Director - Incisive Media
dsb.net, the UK’s
Human Resources - Haymarket Business Media
most progressive
customer
Insurance Age - Incisive Media
management
bureau, is the
Procurement Leaders - Sigaria
2009 sponsor of
the PPA Award for
Property Week Global - UBM
Monthly business
magazine of the
Safety & Health Practitioner - UBM
year.
dsb.net
is backed by a
specialist IT partner,
with international
experience,
innovative and
flexible solutions for
creative marketing,
and quality
customer service.
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