CONSUMER MEDIA BRAND
OF THE YEAR
Nuts
IPC.Media
As the biggest selling men’s weekly magazine, Nuts continued to
engage British young men across all platforms in 2008. Across Nuts;
Nuts.co.uk; Nuts TV; Nuts mobile; Nuts night clubs; Nuts video channels;
Nuts pub game consoles; Nuts fruit machines; Nuts online gaming;
and Nuts dating, Nuts increased its overall reach by 84% year-on-year,
suitably adapting the Nuts brand experience to meet the specific needs
of the audience.
Nuts’ achievement as a truly multi-platform brand led to
unprecedented commercial success in 2008. Critical to this was the
WKD Nuts Football Awards – a 13-week campaign running in-title,
online, across social networking sites and culminating in a live event
which was filmed on MTV and Nuts TV, reaching a total audience
of 15.4 million. This was Nuts’ largest ever commercial deal and
contributed to making 2008 the brand’s most profitable year since
launch. Furthermore, Nuts online and other revenue streams grew by a
staggering 108% year-on-year.
Great brands can migrate easily across multiple platforms because
they retain their core values and understand their audience. The
judges said: “Nuts responds at every turn to the needs and desires of
its audience, sharing the passion of the reader and demonstrating a
single-minded commercial exploitation of the brand.”
The Shortlist
The Sponsor
BBC Good Food - BBC Magazines (Special Commendation)
Newsstand is the
Country Living - The National Magazine Company
original online
subscriptions
Heat - Bauer Media
website, with
over 2,500 UK
Total Film - Future Publishing
magazines
listed. We offer a
complete sales,
fulfilment and
polywrapping
service to
publishers.
Newsstand
promotes a
proven long-term
subscriptions
model with
increased
revenues
and satisfied
customers. We are
delighted to be
sponsoring this
category at The
PPA Awards.
49
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