PUBLISHER OF THE YEAR
(CONSUMER MAGAZINES)
Mike Soutar
ShortList
ShortList.Media.
In 2008, Mike’s vision for ShortList became a phenomenon. In its first
complete year, ShortList achieved an incredible turnover, exceeded plan
and turned an operating profit on three issues. Mike not only expanded
the magazine’s unique national free distribution network from its
launch base of six cities to ten of the country’s most prosperous
centres, but he was able to monetise this, maintaining the highest yield
in his sector.
Having seen the lost hours in interdepartmental squabbling at giant
publishing houses, Mike was determined to create a new atmosphere
in which editorial and commercial teams worked together, celebrated
each other’s victories and ultimately made clients keen to return and
work with the magazine. Mike drives the business with boundless
energy, optimism and humour - there can be few companies at which
a meeting to find potential cost cuts can leave all parties (including the
finance director) helpless with laughter.
The judges said: “Mike is hugely creative and innovative. To achieve
this growth in such a competitive marketplace is an extraordinary
achievement.”
The Shortlist
The Sponsor
Jamie Bill - GQ - The Condé Nast Publications
iSUBSCRiBE is
Duncan Gray - Match of the Day - BBC Magazines
delighted to
sponsor the 2009
Julie Lavington - Look - IPC Media
PPA Award for
Publisher of the
Simon Maxwell - Total Film - Future Publishing
year (consumer
magazines).
Clair Porteous - Nuts - IPC Media
Representing over
340 publishers
Gord Ray - Wallpaper* - IPC Media
and with over
1,200 magazine
Justine Southall - Cosmopolitan - The National Magazine Company
and newspaper
titles on offer,
Linda Swidenbank - Woman & Home - IPC Media
iSUBSCRiBE is the
leading and most
Alun Williams - Men’s Health - Natmag Rodale
comprehensive
online
subscription shop
in the UK.
25
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