EDITORIAL CAMPAIGN OF
THE YEAR
Safer skyline
Building
UBM
Building’s Safer Skyline campaign was prompted by a shocking spate
of fatal tower crane collapses. The campaign demanded urgent checks
by the Health and Safety Executive (HSE) on the UK’s many hundreds
of tower cranes, together with more rigorous checks on cranes over ten
years old and the creation of a public register of checks.
The results were impressive. MPs signed an early day motion backing
the campaign; 20 of the 30 biggest contractors and housebuilders lent
their support; and unions handed out hundreds of campaign posters
on sites. The HSE immediately met the magazine’s first demand,
exposing a catalogue of serious safety errors. A number of major
builders dramatically improved their approach to crane safety – some
even banning the use of cranes over ten years old. The Minister for the
Department of Work and Pensions then wrote to the HSE demanding
that they start a crane register. This was made public in January 2009 –
an overwhelming victory for the campaign.
Postal Logistics
International
The judges said: “Building’s Safer Skyline campaign was fantastically
successful for the magazine and its readers. By the end of 2008, the
campaign had achieved everything it had set out to achieve, vastly
improving the safety of construction sites.”
The Shortlist
The Sponsor
Empty threat - Property Week - UBM
Postal Logistics
Rescue Robin Hood Gardens - Building Design - UBM
International is
an independent
Ribbon walks - Woman & Home - IPC Media
mailing company
specialising in
Save our bacon - Waitrose Food Illustrated - John Brown
international mail.
We offer innovative
Save our surgeries - Pulse - CMP Medica
solutions allowing
publishers to
The F word: Folic Acid for a healthy baby - Prima Baby - The National Magazine Company
deliver a more
reliable service,
Time out for training - Nursing Times - Emap Inform
maximising
response and
revenues, while
reducing costs.
We are proud to
sponsor the 2009
PPA Award for
Editorial campaign
of the year, and
congratulate
the winner and
all shortlisted
companies in this
category.
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