COLUMNIST OF THE YEAR
(BUSINESS MEDIA)
Mark Ritson
Marketing
Haymarket.Business.Media
Frequently jetting between the UK, Europe, the US and China, Mark
works on consultancy projects for some of the world’s leading brands,
affording him valuable insights into a wide range of companies and
cultures, which he willingly shares with Marketing’s readers. His
incisive grasp of branding concepts and behaviour makes his column
one of the first that the magazine’s readers turn to and comment
on. Tackling any subject with fervour, whether in praise or ferocious
criticism, Mark’s jaunty copy is regularly described by readers as “laugh
out loud”, but also evokes equal measure of rage, particularly from
some of those on the receiving end of his comments. While occasionally
sailing close to the wind, his predictions are spot-on, and Marketing’s
readers can rest easy in the knowledge that he offers a definitive
insider’s guide to the rise and fall of brands both in the UK and globally.
The judges said: “Mark’s writing is engaging, accessible, well researched
and brave! His entry stood out head and shoulders above the rest.”
The Shortlist
The Sponsor
Tim Atkin - Off Licence News - William Reed Business Media
Yudu Media
Jane Bates - nursing-standard.co.uk - RCN Publishing Company
is proud to
sponsor the 2009
Neil Deverill - Procurement Leaders - Sigaria
PPA Award for
Columnist of the
Liam Farrell - GP - Haymarket Business Media
year (business
media). Yudu
Kenny Frederick - Times Educational Supplement (TES) - TSL Education
Media offers the
highest quality
Mike Kent - Times Educational Supplement (TES) - TSL Education
digital publishing
technology for the
Des Spence - British Medical Journal - BMJ Publishing
next generation
of digital editions.
Laurie Taylor - Times Higher Education (THE) - TSL Education
Our multi-
award winning
Vitali Vitaliev - Engineering & Technology - IET
technology is
backed up by first
class customer
service, sales
support and
production
training.
15
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