area such as an Area of Outstanding Natural Beauty, which implies a greater value to the visible landscape.
41.
Informal recognition: Views that are well-known at a local level and/or have particular scenic qualities can have an increased value, even if there is no formal recognition or designation. Views or viewpoints are sometimes informally recognised through references in art or literature and this can also add to their value. A viewpoint that is visited or used by a large number of people will tend to have greater importance than one gained by very few people, although this is not always the case.
42.
Scenic quality: The value of the view is a reflection of the scenic qualities gained in the view. This relates to the content and composition of the landscape, whereby certain patterns and features will increase the scenic quality and others will reduce the scenic quality. The value of the view will also be increased if the condition of the landscape is near to the optimum for its type.
29.5.2.2 Susceptibility to Change 43.
Susceptibility relates to the nature of the viewer and their experience from that particular viewpoint or series of viewpoints, as well as the principal characteristics of the view.
44. Nature of the viewer: The nature of the viewer is described by the occupation or activity which they are engaged in at the viewpoint or series of viewpoints. The most common groups of viewers considered in the visual assessment include residents, road-users, workers and walkers. Viewers whose attention is focused on the landscape – walkers, for example are likely to have a higher sensitivity, as will residents of properties which are subject to constant views of the proposed project. Viewers travelling in cars or on trains will tend to have a lower sensitivity as their view is transient and moving. The least sensitive viewers are usually people at their place of work as they are less sensitive to changes in the view; however this also depends on the nature of their work and the work place which they occupy.
45.
Principal characteristics of the view: The principal visual characteristics are those features which define the view. The presence and relationship of certain elements, features or patterns in the baseline view influence the degree to which the landscape in the view may accommodate the influence of the proposed project. For example, a developed, industrial landscape where built elements and structures are already part of the view may have a lower susceptibility to change, whereas a view of an undeveloped landscape which has little or no built development may have a higher susceptibility to change.
Preliminary Environmental Information May 2014
East Anglia THREE Offshore Development Appendix 0 Example
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