BetConstruct Declares Open Season at ICE as Spring Gives Way to the Garden of Freedom
Spring, the platform launched at last year’s ICE, was in full bloom on the lush and foliage-friendly BetConstuct stand, where the Garden of Freedom theme was hiding an industry first amongst its hedges, trees and general shrubbery
Te freedom theme was reflecting the huge news that the core of BetConstruct’s Spring Platform would be released as open source in 2016 as part of the aptly named ‘open source initiative’.
“Opening the core of our Spring platform and allowing our partners to build on it is a first in the betting industry,” said BetConstruct’s Paul Davison. “We have always taken a very collaborative approach in terms of building websites with our partners and now we’re doing the same with our platform. With open source access to the code, our partners will be able to take the core and add elements of their own to differentiate their offering and build a unique player experience. Tis greater degree of freedom and flexibility is something the industry wanted and something we’re delighted to offer. In essence we will create a community platform for gaming developers and allow them to implement their own ideas and experiences.”
Te company is also making Spring Platform’s Swarm API public on a dedicated API gateway, designed for developers worldwide. As part of the open source initiative BetConstruct will release fully commented and documented source code to allow developers to modify and extend the code base. Additionally,
Via this initiative, BetConstruct will allow operators to build their own unique capabilities that can differentiate them in the marketplace, and provide development efficiency and scalability through the use of community code and the ability to employ third party systems integrators.
“All interface code needed to connect the Gaming Management System with other gaming products will be made open source. Tis means that by using these open platforms, developers can build their own software-as-a-service application and connect to BetConstruct’s infrastructure. We will also set-up an online communitywhere developers share ideas and ask each other questions,” said Mr. Davison.
Te success of Spring has even surpassed BetConstruct’s expectations. It provides a single gaming management environment that supports multiple products. Tis environment carries out a range of management functions covering player management, accounts, payment systems, back office users, permissions, currencies, languages, main reports and business performance.
Te margin and limits management tools, alongside the liabilities views, provide our partners with greater transparency and increased capabilities to grow their business.
Partners have greater freedom to choose which sports, competitions and markets they offer to players as well as the ability to affect the competitiveness of their odds. Tey can also set
is also available with an optional live event data service allowing bookmarkers to provide fast and accurate odds to their players.
To complement its Sports betting offerings BetConstruct exhibited a broad casino offering featuring slots and RNG games from the leading names in the gaming industry including NetEnt, Microgaming and BetSoft to name but a few. Additionally, BetConstruct’s live dealer casino offering has been expanded to include Russian Poker, the first time this game has been offered in any live dealer casino offering.
For companies wishing to enter the online betting and gaming market quickly and at a low initial price point, BetConstruct offers a comprehensive white label offering. Tis offer not only includes access to Sportsbook and other product verticals, but also the option to be licensed in a number of jurisdictions. Additionally all partners are provided access to a comprehensive services offering provided free to all partner operators. Tese award-winning services include account management, player support for the players of our partners, book making and risk management.
Paul Davison and Anna Gyulkhasyan
the display order, bet limits, differentiate between pre-match and live.
Within BetConstruct’s Sportsbook, were new capabilities such as a new Asian view and the incorporation of eFootball and eBasketball into the live completions offered. Tese new competitions contribute to the total of 26,000 live matches available a month to both Sportsbook and Odds Feed partners.
To enhance the level of engagement experienced by players, BetConstruct was showing its live sports video streaming service incorporating 2,500 exclusive matches as well as additional 2,000 eSports matches each month. Tis service
BETCADE RELEASES INITIAL APP STORE DESIGNS AT ICE 2016
Betcade, the first app store for gambling on Android, has released initial designs for the store in collaboration with Fantasy, one of the world’s leadingUX design agencies.TeBetcade team revealed the designs for the first time at ICE.
Betcade will launch the first and only app store for gambling apps on Android in 2016, providing casino operators with a unified, branded destination for gaming app distribution and management, and players with a trusted source for gaming app discovery and downloads.
Once players install Betcade, they can easily download unlimited apps on their devices, and updates and management are seamless.
Te store will also feature in- app deposits to reduce
Te company was also outlining a recent deal with Lottotech.
Te strategic partnership is seen as a win-win game for both parties. Lottotech has provided BetConstruct with a tailored online lottery solution including access to a wide variety of famous lotteries from around the world, advanced back office, and exclusive features to maximize the cross-selling capability of their current offerings.
“Te online lottery vertical shows enormous potential. We chose Lottotech as our lottery platform provider because they were able to offer an easy-to-integrate, scalable and reliable solution with the level of flexibility to perfectly match our requirements and goals,” explained BetConstruct CEO Vahe Baloulian.
consumer friction and provide a better user experience while simultaneously improving operator KPIs.
Streamlined, modern, and inviting, Betcade’s friendly and easy to navigate design will make it easy for players to find what they’re looking for. Betcade will deliver a familiar app store experience where players browse categories or search for apps, and view a consistent set of information and reviews for every app. Te store will also feature rankings, editorial picks, and promotional spots. Additionally, players can opt to have selections targeted to them based on their interests and behaviors.
“We selected Fantasy because a world class UX design is vital to delivering a best-in-class entertainment experience and an important step in our mission of creating a thriving and profitable ecosystem specifically created for Android players and where operators can succeed,” said David Chang, CEO of Betcade.
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