complete gaming experience that prominently includes sports-betting options for our customers.”
As underlined by Mr. Neumann, in addition to sports-betting, lotteries are an increasingly important sector for Novomatic, having launched its own lottery solutions division with the acquisition of Iceland-based Betware in 2013. “In 2015 we saw the first successes with the signing of a deal with the Catalonian Lottery (a full-management contract), and with the Tunisian Gaming Authority, bringing lottery and sports-betting to North Africa,” stated Mr. Graf.
Te final part of Mr. Graf’s ICE presentation discussed the role that AWPs are playing in future company product development. According to Mr. Graf, Novomatic currently has over 2,000 employees working on research and development of AWP products. “We continue to offer a full range of stepper-based, video and online system products for international AWP markets, such as Germany and the UK, and look forward to expanding our presence in 2016.”
HEAVYWEIGHT SUPPORT Te undisputed highlight of the
Novomatic presentation at ICE was the unveiling of the new “Football Gladiators” video slot title presented by Rio Ferdinand, who was interviewed on the stand before signing autographed footballs for the crowds at ICE. Te game was designed in conjunction with Novomatic subsidiary, Stakelogic, which independently unveiled 17 brand new games at ICE, having only been established by Greentube in 2015. Featuring a wide range of themes, high quality sounds, amazing graphics and stunning bonus features, the games were very well received by the
many visitors at the Novomatic Interactive booth.
However, it was Football Gladiators that drew the crowds. Tis new branded slot game was launched simultaneously for desktop, mobile and land-based. Football Gladiators presents a comprehensive package, from vibrant graphics and stunning animations to world-famous football players. “Te number of visitors and the huge positive response exceeded our expectations by far,” stated StakeLogic CEO Ruben Visse. “Tis will form the basis for further growth of our organisation and gives a boost to the creativity and innovation in our team.”
Greentube, Novomatic’s centre of online expertise, introduced its multifaceted content from more than 20 Group subsidiaries and third parties from four continents at ICE 2016. In addition to presenting its diversified product portfolio complete with popular casino slots and the latest mobile developments,
Greentube additionally showcased a host of innovations in AWP slots, live dealer gaming solutions and social gaming releases.
Among the brand new developments is the Plurius system. Tis completes the company’s omni-channel approach whereby games from Greentube’s online gaming platform can be added to the Plurius system without
additional development. In this way, the
system offers a variety of renowned Novomatic titles, as well as popular online slot games from different subsidiaries and third parties.
Following the recent agreement with Foxwoods Interactive at G2E in Las Vegas, Greentube showcased the latest social casino gaming solutions with its white- label marketing platform for the US market. Greentube Pro was selected by Foxwoods Resort Casino as the exclusive social casino platform for its Social
Gaming online offer and allows players to choose from the expansive library of games offered by Novomatic.
After its debut at last year’s show, Extreme Live Gaming was also part of Greentube’s impressive show presence. Te company presented its Extreme Live Box product and social gaming opportunities through its Social Live Roulette alongside its high quality, engaging and interactive Live Dealer games. Extreme Live Gaming utilises Chroma Keying technology to produce its games, including unique side bets for roulette which allow for cross promotion to slot games via its Reel Roulette products.
BORN IN THE UK Speaking at ICE 2016, Novomatic UK CEO, Zane
Mersich, described the relatively recent progress of the company as remarkable. Having joined Novomatic in 2007 before taking charge of Astra Games a year later, Mr. Mersich has seen the Bridgend-based company grow from 100 employees to 2,500 through organic growth and acquisitions. Such is the current scale of the business, Mr. Mersich explained that Novomatic UK operates in excess of 60,000 coin and note validators, with 55,000 in customer locations and the remaining 5,000 across its own sites. Te company also operates the UK’s largest logistics business, with a fleet of 1,000+ vehicles servicing operators throughout the British Isles.
At ICE, Novomatic UK promoted a host of innovative new product launches from brands including Astra Games, Bell-Fruit Games, EmpireGames,Gamestec,Mazooma Interactive Gaming and Extreme
LiveGaming.Teline-up included a strong catalogue of Cat C games, from Hot Slot Sevens and Paddy O’ Pots, to Bullion Bars andCommunity £100 Bonus.Tefirmalso showcased three Cat C games in the brand new Big Boy Cabinet inMonster Reels, RingABell, and Reely O’ Reilly. On the Cat B3 front,Astra showed the Magic Games Premium HD compendium, plus Reel Hot and Slotto £500 Deluxe.
NEWSWIRE / INTERACTIVE /
247.COM P55
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