CashBet offers to do
the ‘heavy lifting’ CashBet CEO Dr. Mike Reaves was at ICE exploring opportunities for California-based CashBet, a mobile- first, real-money gaming platform provider and turnkey operator, which allows operators to legally operate without the need to be licensed
A Potent Blend of Style and Power from Amatic Te home of MultiGame got stronger at this year’s ICE. Amatic Industries
introduced exciting new games, including: Billy’s Game, Flying Dutchman, Fruit Box, Grand Tiger, La Gran Aventura and Vampires
CashBet already operates on behalf of multiple brands in Europe and licenses its proprietary mobile-first platform to operators worldwide. Some of the most unique, diverse and compelling games are ‘Powered By CashBet.’
“Many games developers have a dearth of content but no way of acquiring players,”Dr. Reeves explained. “Tere are also huge barriers to entry with the cost and time of the licensing process. By incorporating CashBet’s software, game developers can launch online gambling games legally without needing to be licensed. We deliver player segmentation, bonusing and campaign management to enable a profitable real-money gaming operation from day one. CashBet handles all the heavy lifting from multi-jurisdictional compliance to world-class network and physical security. We’re licensed by the Alderney Gambling Control Commission and the UK Gambling Commission. 2015 was a great year for us after three years of testing the platform we brought it to market last year and saw revenue growth of 700 per cent.”
Dr Reeves was at the London show having agreed a licensing partnership with PlayScreen for its hit real-money gaming app, Casino Cash. Available soon in the UK App Store, players have access to 17 games, including slots, bingo, roulette, and scratch cards within the app.
John Byrne, CEO of PlayScreen, said: “In the past, the biggest platform challenge we faced was the ‘black box’ approach, which provided us no transparency into the marketing spend driving traffic to our mobile app. CashBet offers complete visibility as well as many more tools to make the most efficient use of our marketing spend. We are so pleased to be working with a team that really understands real-money gaming. With the CashBet platform we can now fully optimise our acquisition and retention campaigns.”
Dr. Reaves added: “We’re steadily increasing our market share with flagship clients, like PlayScreen . At the same time, we’re also heads down developing and releasing new features for our mobile-first real-money iGaming platform.”
Te Amatic sales team: Ron Babini and Tomas Engstberger
Amatic continues to exert its leading position in the market with its multigame portfolio. Te synergy between hardware and software – cabinet and games – is a combination of two very different aspects of research and development, which is where the true strength of Amatic is demonstrated. Te brand new Amarox C24 upright cabinet continues the company’s focus on curved designs – already implemented in the successful Performer Grand Arc (PGA) slant-top. Te Amarox C24 is available with either two or three monitors.
Amatic’s stylish electronic roulette’s complement both Amarox and PGA. New for this year’s ICE was the Go For Gold feature, in which players place the ‘Go For Gold’ medal as a side bet on their chosen number and can optionally secure this number throughout their play as no other player may choose this number as their Go For Gold option. Should the number come up – then the player participates in the turning of a lucky jackpot wheel. Te win will be multiplied against three different multipliers;
DLV’s Diamond looking to sparkle
Latvian slot manufacturer DLV was unveiling its Diamond Excel slot at this year’s ICE. Te slot was shown with its two 27ins. touch screens from Elo Touch and 3M, the iVizion bill acceptor from JCM, FutureLogic Gen 2 ticket printer and Alberici Hopper Kid, plus LED buttons manufactured by Gamesman.
It is the latest cabinet in the Diamond range, which also includes Diamond DW and Diamond HD.
Bronze, Silver or Gold. Te Roulette Grand Jeu can be linked to the PGA and Amarox, so that players can participate on the roulette game without having to leave the slot machine.
Te Grand Jeu Double – with two integrated automated roulette wheels – can be played on both the PGA or Amarox – as both wheels are shown on the same game and the player can easily bet on both at the same time.
Such an exciting ICE was the perfect time to welcome an industry veteran to the sales team. Ron Babini joined Amatic Industries on February 1, making his ICE debut for the team. He commented: “I am so pleased to be part of such a great company. After only a few days I already feel like part of the Amatic family. Te reaction from visitors was overwhelming. Many operators have stated that Amatic slots are just what they are looking for. Te cabinet design and the games ensure that Amatic is the perfect choice for any casino location. Te opportunities abound and I am filled with positive energy.”
progressive multi-games. DLV’s Julia Barbakadze
Tese new slots were exhibited alongside Diamond Quattro, the first in DLV’s range of four-level
Also on show was the three- level progressive Lab Creatures, which features three jackpot levels; green, blue and yellow. During the bonus game, pink balls hide molecules from which one of the creatures can be created. Te player can select and open any pink ball. Each selected pink ball will reveal one of three types of molecules; yellow, blue and green. Te bonus game continues until the player collects 7 green, 5 blue or 3 yellow molecules, filling one of the laboratory flasks.
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