Review ICE TOTALLY GAMING 2016
Inspired Heavy-Weight Performance in London
Virtual Sports dominated the Inspired stand at ICE complete with boxing ring and VR headsets that let visitors go toe-to-toe with a virtual Mike Tyson
In the last five years digital games and mobile has shifted from 10 per cent of Inspired’s business to comprise 50 per cent of the company’s output in 2016 and continues to go from strength to strength.
Inspired’s big ‘Virtuals’ push at ICE 2016 was Rush Football Live, the first in-play and on- demand virtual betting product to be launched by Inspired in 2016. Rush Football Live allows players to enjoy a rapid-play virtual football betting experience, with the ability to place pre- match and in-play bets for the first time. Additional Rush Virtuals Live products will be launched throughout 2016 with the entire market leading Virtuals portfolio being available as on-demand and in-play variants.
Each MatchDay features eight matches presented using the same high quality HD graphics used in the market-leading HD Rush Football 2 product . A full league format along with in-game commentary from Ian Darke adds to the authenticity of the virtual experience, with games available on demand through Inspired’s Virgo RGS platform as a mobile app, via mobile websites, and on desktop.
Te broad multi-platform availability of the Rush Virtuals Live portfolio means it will appeal to sports book operators who can deploy it as a complimentary product to scheduled virtuals products – as well as online casino, bingo and lottery operators, content aggregators and platform providers.
Steve Rogers, CCO Digital Games, Inspired commented: “At Inspired we recognise the huge potential for growth and revenue generation in on-demand products. Rush Football Live is testament to our commitment to continually pushing the boundaries in Virtual Sports.
“Te availability of Rush Football as an on- demand variant offers players a whole new experience of betting in play while retaining the premier level of graphics that Inspired is renowned for,” said Mr. Rogers.
In the days leading up to ICE, Inspired announced a series of partnership deals with SIS, NYX Gaming Group and Betfair, cementing industry-wide recognition of company’s Virtual Sports credentials. Inspired further announced at the show that it had signed a multi-product partnership with Best Gaming Technology (BGT), with Rush Football 2 available to bet on via the BGT platform.
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Despite the fact that Virtuals claimed the majority of the stand real-estate at ICE, speaking to Inspired CEO, Luke Alvarez, he explained that the breadth and depth of the Inspired portfolio is growing at an equally impressive pace. “We recently launched a series of new slots games in the Italian market, continuing the phenomenal success of Diamond Goddess, which have performed really well across the concessions, adding volume to the market both in terms of VLTs and AWPs,” stated Mr. Alvarez.
“Asia and China in particular continues as a growth market for Inspired and with the launch of Mike Tyson’s Virtual Boxing at G2E and our Virtual Sports expected to go live in April/May in Nevada, North America is a market with lots of potential for our business in 2016 in combination with our VLT product. We are also
Kiron at ICE releases virtually everything new and upgraded
Virtual specialist Kiron Interactive was at ICE with launch after launch of new games including a new 3-pointer shootout basketball game, an Indy-style motor racing game, an innovative jumps racing game, as well as upgraded versions of their popular horse racing and dog racing products and version 2 of the Fantastic League football product.
Fantastic league Football is offered through the company’s partnership with VSoftCo. Version 2 uses motion capture to deliver upgraded graphics and animations with real time game play. Tere’s also a new league format that offers up to 10 concurrent football events, allowing players to place system bets across these events with attractive returns. Kiron was also launching a new archery game, in association with Fluid Games, as well as boxing, thanks to a deal with fellow virtual supplier VIP.
With regards to mainstream casino-style products, Kiron was debuting Spin and Win roulette to go. In terms of systems it was showing the latest upgrade to its Vision System that increases in-shop screen retail estate by displaying betting markets for the next five virtual events, as well results for the previous
Steven Spartinos, co-CEO, Kiron Interactive
30 virtual events, on two display screens. Kiron was also unveiling its brand new Quad Display System allowing operators to display four concurrent events on a single screen for different virtual sports.
Steven Spartinos, co-CEO of Kiron, said: “We’re very excited about unveiling so many new and upgraded releases, which we’re confident will interest a diverse range of operators focused in different territories on land-based, online, and mobile channels. We know our new content and our updated systems will be very appealing to both them and their customers and believe our solution is the most comprehensive and competitive on the market.”
expecting the decision to green light our VLTs in the Greek market in the coming months, which will open another new market for the company,” continued Mr. Alvarez.
“We currently have 20 HTML5 games live on mobile devices with operators including Coral, Bet365 and William Hill. Centurion remains one of the top performing titles across our customer estates, while Rise of Anubis has just launched and is already performing very strongly out of the gate,” he added.
In the last 18 months Inspired has added 150 people to its software and games development teams, to add even greater output to its stream of VLTs, AWPs, mobile games and Virtuals. Te expectation is that 2016 will build on the successes of 2015 to be the best ever year for the company.
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