European Presence Strenghtens for
Scientific Games At ICE Totally Gaming 2016, G3 spoke to Scientific Games’ Marco Herrera about the penetration its Bally and WMS brands are having in the European market and what the future holds for both systems and casino slots
Te breadth and depth of Scientific Games’ combined game design talent is paying dividends across Europe, according to Marco Herrera, Vice President, Managing Director of Gaming for Europe, the Middle East and Africa at ICE 2016. “Te types of games we are delivering to customers have changed,” he explained. “Our design teams in Australia, India, and China are creating games that complement the American classic portfolio. As such, our performance levels have dramatically improved, with many different Australian-style titles currently proving to be ‘a hit’ with European customers thanks to the games’ high volatility and true ‘gambling’ style of gameplay.”
While the fanfare at ICE trumpeted the debut of the new TwinStar cabinet at the show, European customers will get their hands on the new platform towards the second half of the year. TwinStar, now approved in more than 20 U.S. jurisdictions, is a premium for-sale cabinet utilizing the ArgOS operating system that supports slot content from Bally and WMS with a dual, vivid, 24-in/61-cm full HD displays and a 150 percent larger iDeck touchscreen button deck than the original groundbreaking iDeck introduced by Bally in 2011.
On display at ICE and designed to appeal to the diverse international market was Fu Babies, the
HEBER SHOWED ITS BEST EVER PERFORMANCE GAMING CONTROLLER AT ICE 2016
Heber was at ICE 2016 launching its highest performance gaming controller; the Pluto A400 which targets casino, bingo, and street gaming markets. Te Pluto A400 is a small form-factor gaming platform that supports three display ports and two SO-DIMM slots of DDR4 memory. It also supports seven USB ports, four serial ports, high definition audio 5.1 channels, two Gigabit LAN ports, and a PCIe x 16 graphics expansion slot. In addition, the Pluto A400 provides a new Heber-defined I/O slot connector that will support a range of new USB and PCIe gaming I/O products.
Heber Sales Manager Graham Jackson said: “Tis is a high-end gaming controller that has low-power architecture but brings outstanding AMD Radeon graphics and multimedia performance with the latest multimedia technology integrated on-chip. Tis gives enhanced GPU performance and supports 4K resolution. It’s the highest performing gaming platform that we’ve ever had.”
progressives, and bonusing are driving the market right now, while our wide-area progressive product in the UK has brought really significant innovation to the table gaming arena. Our iTable product is performing extremely well in Spain, where operators can realize significant savings through the operation of electronic tables as opposed to live tables. And in France, where we have previously seen resistance to proprietary table games, our Texas Hold’Em licenses have now spread like wildfire throughout that market and are currently being installed throughout Europe.”
Scientific Games’ Marco Herrera at ICE 2016
second Duo Fu Duo Cai near-area progressive link featuring free games that can be re- triggered. Another solution developed specifically for Europe was Game XChange Dynamic MultiGame suite, which provides maximum flexibility and customization by enabling casino operators to select games from Scientific Games’ extensive content library and offering players the choice of up to 10 games on one machine.
Te technology shift driving the latest games from Scientific Games has been enhanced in an impressively short period, with Unity technology now powering the Bally and WMS game development. “Te speed of technological change within Scientific Games is the most impressive I’ve seen,” Herrera said. “On the systems side of our business, customer loyalty,
In addition to slots and systems, SG Interactive, a division of Scientific Games, was on hand at ICE 2016 to demonstrate the Company’s Remote Game Server (RGS), the industry’s only source for slot and table games from the Bally, Barcrest, Shuffle Master, and Williams game- development studios. In addition to popular titles like Rainbow Riches, RGS content includes a huge library of licensed brands. Games are now being launched omni-channel in HTML5, ensuring an optimal gaming experience whenever and wherever a player may be.
SG Interactive also showcased SG Universe, a holistic mobile and desktop solution offering compelling content for land-based casino operators seeking to engage players online and in-casino. SG Universe is comprised of Mobile Concierge, VenueBet, and the Play4Fun Network and features Core System Integration for a single, 360-degree view of the player.
Finally, and specific to the UK, Scientific Games highlighted a number of new products for sports wagering hardware and cash management systems; innovative technology applications for the LBO, arcade, and BINGO sectors; six new Barcrest game titles including Montezuma, Action Stax, Sweet Drops, and Te Cheshire Cat, plus a new sit-down HD T8 terminal, which offers players enhanced playability and functionality.
Heber was also showing its X10i gaming controller. Te controller provides complete gaming connectivity through the Pluto T100 gaming PC or any other Windows or Linux based PC system. Te X10i connects to a PC via a USB port and provides a wide range of I/O and control interfaces to gaming peripherals, such as note acceptors and coin mechanisms.
Graham Jackson showing Heber’s Pluto A400
Heber was at the show fresh from the announcement of a new partnership to offer Betdigital’s new GRID Game Rapid Development System.
Mr. Jackson explained: “GRID really speeds up the whole process, accelerating game development by at least a few months. We will be using this game engine with our PC-based platforms such as the Pluto A400 system. It works with XML files providing graphics, animations, movies and sounds, resulting in high-quality games in small timeframes. It can support unlimited reel displays and reel-in- reels.”
Te XTouch button was being shown in London for the first time, having been launched at G2e Las Vegas.
“Players who are now used to the touch capability of smart phones are demanding new technology in gaming buttons,” Mr. Jackson explained. “Originating from buttons used on shower systems, these through- glass touch buttons can be used instead of the traditional amusements buttons of spin, nudge, hold. In glass fronted machines, the XTouch technology can be used instead of mechanical switches meaning there is no need to drill holes in the glass. Te touch technology lies behind a wipe- clean glass or perspex sheet and work in a similar manner to a smart phone screen, offering a new way for players to interact with a game machine.”
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