Review ICE TOTALLY GAMING 2016
Betrader Takes a 360° View of Sports-betting
Betradar Marketing Manager Chris Wedemeier explained that huge steps forward had been made in the area of Betting Solutions over the last two years, with a coverage increase of over 50 per cent in that time.
One of the focuses at this year’s show was the company’s Managed Trading Services, a risk management solution completely tailored to the needs of any individual operator that allows each operator to outline its needs and outsource labour-intensive risk management tasks to the company’s industry experts.
Betrader Managing Director Neale Deeley
Te 360° theme developed and highlighted at Betradar’s ICE stand was designed to showcase its position as the one-stop shop provider for betting and gaming operators with Betting Solutions, Content Solutions, Live Channel, Gaming and eSports all taking centre stage
Tis bespoke MTS offering works in conjunction with Betradar’s Live Odds service, which covers up to 20,000 matches per month. Mr. Wedemeier said: “Our Managed Trading Services can support or even undertake any or all betting operations in a quick, efficient and cost- effective manner. It comprises a full suite of operational services from providing the odds, monitoring liabilities to settling the bets. Tere is no one-solution-fits-all, so via MTS we offer each operator a full and broad menu of solutions that, working closely with our staff, can be fully tailored to whatever needs the operator has. Tey can take as few of the services as they like, or they can opt for the complete turn-key betting solution. Whatever package they decide works best for their business, we are sure that the MTS will add value.”
Betradar was also presenting its content solutions for the upcoming European Championship 2016 in France, including the full Live Channel product portfolio that offers customisable live streaming solutions for online, mobile and retail sports betting offers. Te Swiss company also showcased its Virtual Gaming portfolio that consists of Football, Basketball, Tennis, Horse Racing and Dog Racing, while this year’s ICE was definitely a clear platform for the
Cammegh Polished its Halo at ICE Roulette manufacturer Cammegh was polishing its Halo at this year’s ICE,
celebrating its best ever month of business in January along with the launch of its new roulette wheel; Aurora Halo
Te Aurora Halo is discretely fitted with a sensor system along with LED lights which combine so that the LEDs light up to chase in the wake of the ball. Andrew Cammegh, Sales Director at Cammegh, said: “It’s a simple yet spectacular innovation and one that has attracted plenty of operator interest. Te product development we’ve been doing behind the scenes is really exciting with a roadmap of new projects already drawn out for the coming year.”
Te fruits of the last few years R&D are now in full bloom.“Spread Bet Roulette has proved very popular in the UK, where it is with several groups including Aspers, and its sister group Aspinalls, who have it on every live table in Mayfair. We have it in casinos as diverse as Te Golden Horseshoe in London to Tsogo Sun’s Monte Casino in South Africa. It’s actually been very popular in South Africa and also India. Players like the mini-jackpots, whilst casinos like the increased house edge.”
Also new for the show were the latest 23ins. Billboard displays that are available in an ultra-
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slim design and feature customisable RGB LED strips. Tese include the Trend Box that displays any trends in the pit or on neighbouring tables.
Tere was also a collection of 27ins. and 32ins. single and double sided Billboard displays to accompany Cammegh’s Eyeball camera technology and its side bets Double Shot and Lucky Symbols. Tese complemented its range of roulette wheels made up of Aurora, Mercury 360, Crystal Wheel, Slingshot 2 and Connoisseur.
Te orders have been flying in for Cammegh so much so that it recorded its best ever month in January 2016.
“We’ve been working on projects near and far with some big projects in Russia, India and the United States. We’ve made huge strides in Las Vegas where we now supply a number of MGM Resorts properties including Aria, Bellagio, MGM Grand Las Vegas, New York New York, Monte Carlo and Te Mirage. We’ve just got our licence to sell into Michigan where we’re hoping
Richard and Andrew Cammegh with a customised Union Jack roulette wheel
to work with MGM Detroit, and we’re working towards our licence for Maryland. South Africa has generated plenty of interest and orders have come in from Australia and across Asia where we’ve recently worked with Resorts World in Sentosa in Singapore and Genting Highlands in Malaysia.”
company to outline its eSports solutions for the first time.
Te company recently partnered with ESL, the largest tournament organiser in the eSports ecosystem. Tis deal has seen Sportradar secure exclusive rights to process and distribute real time match data going deep into fantasy-level detail. In addition, Sportradar’s Fraud Detection System will monitor markets across 450 betting operators around the world, as well as the key skin betting sites unique to eSports to ensure ESL has the best and broadest insight into any suspicious betting patterns and behaviours around its competitions. ESL and Sportradar want to harness the growing rise of betting in esports, while addressing the challenges that come with it, taking an active stance to ensure integrity.
Sportradar CEO Carsten Koerl said: “Esports is without a doubt the fastest growing sport globally across all measurables: prize money, fan viewership, sponsorship revenue. We are incredibly excited to form such a trustful and comprehensive partnership with the leaders in this space. Tey are at the vanguard of this exciting sector. By partnering with us, they have made a clear statement that they want to be the esports innovator with the most sophisticated, most engaging and most beneficial relationship with their data and those interested in that data. We will be processing and delivering data in accordance with our industry-leading standards, ensuring that end users get the fastest, most accurate and most engaging data possible. Having said that, the sport will struggle without a clear focus and commitment towards integrity. We are embarking on some exciting times, with CS:GO, Dota 2 and other titles all coming online in the next few months and we are proud that ESL chose us as their partners for the future.”
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