Review ICE TOTALLY GAMING 2016 Kount’s Don Bush with Zachary Pitts Making Sure Every
Transaction Kounts Mobile and online fraud specialist Kount is waging a war against bad player - those looking to defraud the accounts of good players
Donald Bush, Vice President of Marketing at Kount, said: “We already service international gamers from over 180 countries. We aim to keep the game safe and fair for mobile customers by protecting player deposits and money transfers and by making sure when an operator pays out, the funds go to the right person. We put up the right defence that lets the good guys come in and keeps the bad guys out.”
Some of the main players in Kount’s defence are the Proxy Piercer, which combats fraudsters who use proxy servers to hide their actual location, Multi-Layer Device Fingerprinting, which collects a comprehensive set of data that positively identifies a device in real time, whether fixed or mobile, Mobile Device ID and SDK, which access payments from mobile devices with ease and security while eliminating fraud and Affiliate/Agent Monitoring which secure transactions from affiliate channels against fraud.
Transaction Linking meanwhile reveals hidden connections between multiple transactions, or players originating from the same group of fraudsters. Wherever fraudsters try to steal around the globe, Kount can see it and keeps them from penetrating the mobile system. With Transaction Linking there’s no wait to approve good players with a 300 millisecond average response time and there’s real-time monitoring of transactions to detect organised fraud.
Mr. Bush added: “Tere’s no doubting that the gaming industry is one of the market leaders in combating fraud. Indeed fraud specialists from gaming companies are often head hunted to work in other industries. Whilst gaming companies are aware of fraud, they don’t often report it and have huge budgets set side, dedicated to it. We think this could be better spent on a review of their fraud detection system. We work with a lot of companies in mobile gaming and mobile games, which have lots of crossover in terms of fraud and should really be seen as one vertical. We recommend companies carry out an annual review of the fraud detection systems as what was effective last year is unlikely to be enough for this year.”
P44 NEWSWIRE / INTERACTIVE /
247.COM
Industry Legends Meet at ICE Two industry legends met in February at this year‘s ICE (International Gaming
Exhibition) in London. Leonard Hastings Ainsworth, Australian coin-op machine pioneer and the Executive Chairman of Ainsworth Game Technology, met with
Paul Gauselmann, founder and Management Board Chairman of Gauselmann AG, at the industry’s leading international show
With inventiveness, determination, dedication and a steady input of new ideas, these two veterans of the coin-op industry, who are both still fully active and very much involved in steering the destiny of their respective companies, have been decisively shaping global gaming markets for several decades. Ainsworth and Gauselmann have known each other for many years and maintain good relations both as friends and business associates.
Leonard Hastings Ainsworth, who was born in 1924, founded the company Aristocrat in 1953, thus paving the way for his life’s work, pioneering the creation of poker machines. Just four years later, in 1957, Paul Gauselmann, who is 10 years younger, laid the foundation stone for the Gauselmann Group in Germany.
At around the same time that Len Ainsworth was building his billionaire-status in Australia, Paul Gauselmann built up a coin-op empire from a one-man business to an international group of companies in a rare kind of German success story. Today, with more than 9,000
NMi seeks to focus on emerging markets in 2016
Following announcements of accreditation in the Bahamas and Portugal, and the extension to its land-based accreditation in Lithuania, NMi was in fine shape at this year’s ICE. With laboratories in the UK, Italy, the Netherlands and Canada, NMi is already seeing a strong start to 2016. Much of its new focus in 2016 will be on emerging hot markets including Colombia,Mexico, Poland and Portugal,
Andrew Rosewarne, Director of NMi’s gaming division, said: “Tis year’s ICE was exceptional for NMi. An exciting and innovative event that never fails to deliver an interesting array of new customers, products and emerging technologies”.
Alongside customers’ technological developments NMi recognise the increase in new products and technologies and customers can be confident that NMi has the capacity in compliance
Paul Gauselmann and Len Ainsworth
employees and annual revenue of around 2.2 billion euros, the Gauselmann Group is a global industry leader. At the ICE show, Mr. Ainsworth celebrated 63 years in gaming with a party on the AGT stand. Mr. Ainsworth has subsequently announced that he has sold his stake in AGT to the Novomatic Group of Companies.
NMi’s Beverley Cooke and Ben Verhoeff
testing and auditing to build successful and productive relationships.
Julian Borg-Barthet, NMi’s gaming division Business Development Manager, added: “It was a very exciting and successful ICE this year, probably our best ever. Clarion did a phenomenal job this year. Our ambitions for 2016 are strong and focused on new jurisdictions with Romania and Lithuania demonstrating focus on the Eastern European market.
“We are increasing our resources in these areas, building on our already unparalleled customer service and testing support resources. By addressing the
requirements in new jurisdictional markets we are proving our commitment to providing full coverage of highly regulated worldwide markets to our customers. We look forward to continuing to establish partnerships with the biggest players in gaming worldwide, while maintaining the highest standards in all the markets we serve.”
NMi offers services that include RNG, gaming system and game testing including VLT, lottery, iGaming, mobile, social gaming, live dealer, retail and casino auditing, RTP monitoring, change management, security auditing and PCI-DSS services, across multiple jurisdictions worldwide.
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