Opinion SPORTS BETTING - PART 2
well to the Central and Southern European region and we will be flexible to evolve that offer even more if and when we see customer specific needs in Spain.
Our marketing investments in Spain will be kept to a minimum. We will focus on ROI and organic growth rather than market share, although of course we have our targets. It will be a big challenge to vie with the other large operators but we are encouraged by our successful experiences, relying on the persuasive power of our product and the active interest of the sports betting community to explore new operators. We are really looking forward to making an impact in Spain as we have done in other markets.
Thomas Smallwood (40) has been leading the international expansion of the planetwin365 brand as CEO of Austrian bookmaker SKS365 Group since August 2013. The UK-native and bilingual English/Italian speaker began his career in the gaming industry at William Hill in 2004. He continued with international positions at Goldbet Sportwetten, then a short stint in Malta as a consultant for Casinos Austria, before founding eGaming Consulting and subsequently joining SKS365 Group in Vienna.
Thomas Smallwood CEO SKS365
Smallwood, who once played international cricket for Serbia and describes himself as “obsessed with all sport”, aims to establish the planetwin365 brand internationally among the leading European gaming operators in both online and land-based sectors.
The sports betting market relies on private providers and a fair competition among a number of independent market participants. Besides the fact that monopolies have in many places proven to be susceptible to stagnancy and even undue influence, state operators often lack a modern and attractive betting offering. A fair competition increases the diversity of the offering.
Additionally we can observe that private providers tend to take aspects like player protection measures and the transparency of their bookmaking more seriously. The Austrian sports betting market already has 30 years of tradition as a duly regulated, licenced and legal market with a high level of sophistication and ADMIRAL is proud to have been part of it for the past 24 years.”
Jürgen Irsigler, CEO ADMIRAL Sportwetten GmbH
The British Sports-Betting Market
Consolidation is natural evolution in a mature market in any industry. Maturity also brings a high level of competition. However, with this comes a better level of service, more choice, and a constantly improving customer experience.
Winning and importantly retaining customers will be the key battleground, with the key challenge being how to deliver the experience that the player expects and, indeed, demands. Convenience will be one of the chief facilitators of engagement and ensuring player loyalty is set to become even more vital. Everything will be to the
benefit of the end user who will enjoy a tailored, targeted experience.
At OpenBet we are focused on delivering technology that enables this to ensure operators are able to be competitive in an effective and efficient way, by engaging the player with a best in class player experience.
In our focus on players we are committed to our omni-channel strategy. It has become something of a buzz word but this aside going forwards omni-channel platform is simply a must in a
world where a recent study showed that the average person spends more time on their smartphone and laptop than they do sleeping you need to be where the players is when they want your product. Convenience is key to delivering the player experience, getting to know players and building brand loyalty.
Players will drive the future face of the UK sports betting market from the technology advancements to promotional strategies. It will be essential to develop a better understanding of player behaviour and preferences; I think it is fair to say you will ignore the player at your peril. OpenBet are very excited about the future of the UK sports betting market it is a significant part of our business and one of the most innovative and exciting markets for sports betting in the world.
6 3
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68