Enhancing experience
H
aving introduced our concept of Universal Gaming Experience (UGE) as early as 2011, we at INTRALOT have since focused our
efforts on providing our clients with an integrated solution to support customer engagement over multiple channels in a consistent, cross-channel, meaningful way. Enabling this omni-channel experience is a central objective of our on-going development strategy towards personal gaming not only for our gaming delivery platform but also for various gaming verticals.
In parallel to this, different regulatory frameworks and competitive landscapes combined with socioeconomic, cultural and infrastructural differences, dictate that both the avenues and the means for customer engagement as well as the gaming content, the betting opportunities and prices offered, should be localised to the needs of each particular market.
Sports betting has evolved and grown immensely in the last few years. Not too long ago operators would offer betting opportunities on only a handful of globally popular sports and major leagues, but today betting can be offered on tens of thousands of events per month, on tens of different sports and a multitude of leagues and tournaments both for pre- match and in-play betting. There’s a real need to adapt and customise the way the available content
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is presented to each respective market and to each individual customer according to his preferences, while making best use of the capabilities and usage patterns of each touch-point class. We recognise that content should be presented and structured differently on a mobile phone than on the PC and that a tablet is often not used just as a bigger screen smartphone, as the pattern and context of use often differ a lot. Our technology solutions are optimised to each class of touch-point device. Our approach to implementing the omni-channel customer experience and offer optimised sports betting content has been to utilise state-of-the art technology at all levels.
Technology enables us to blend the lines between delivery channels in order to offer seamless
We help operators tear down the wall between online and land
based betting, allowing the player to interact through our mobile
and web powered solutions while in the shop, complementing each over.
interaction with the gaming offering no matter the channel used. At the front end, the touch point level, mobile communications technologies, responsive portal design, touch sensitive intelligent self-service terminals (SSTs), responsive interactive in-shop information systems and video streaming allow the players to experience the gaming offering in a uniform way, without space limitation and through the channel they choose to interact.
We help operators tear down the wall between online and land based betting, allowing the player to interact through our mobile and web powered solutions while in the shop, complementing each over. Technology enables customer interaction to spread across channels and at the same time enables the operator to implement cross-channel promotional and customer engagement strategies. Advanced touch point technology combined with GPS based location services can offer player convenience connected with the social interaction available in a traditional betting shop.
The opportunities are truly exciting. After placing a bet with the cashier or at the SST, the player may get results and a winning notification at his mobile; one may get a free bet ticket while playing on the internet to use it at his next purchase in the POS they shop in; a bonus promotion executed through a Near Field Communication (NFC) enabled poster at
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