Italy
I
taly has a large betting market today, although up until 2000 two operators SNAI and SPATI dominated the sports betting
market and had around 330 shops between them.
In 2000 1,000 shops were authorised for sports betting and 671 for horses and until 2002 these were managed by the Italian National Olympic Committee and kept out foreign competition which sparked legal battles with Stanley Leisure.
The 1,000 shops at the time generated turnovers of around €2.28bn whilst the average revenue per shop was €2.28m with gross wins of €50,000.
Then in 2006 the Bersani Law opened up the Italian betting market and a total of 16,700 licences were permitted which were divided into four sub- groups. Around 14,000 of these were new licences which were bid for via a tender process.
Of the licences 2,300 were for sports betting shops, 4,400 were for sports betting corners, 500
4 0
Italy was the first major
European market to liberalise its online gambling market and by
2009 the total gambling market in Italy was worth €54.4bn in
terms of turnover compared to €84.7bn today
horseracing shops and 9,500 horseracing corners.
Companies such as Ladbrokes, William Hill, Gala Coral and Lottomatica were all awarded licences. SNAI and SISAL were the biggest overall winners and were awarded 64 per cent of new licences between them.
With this also came online gambling and sports betting and in 2008 tournament only poker was launched. Latterly the Abruzzo legislation
permitted online cash poker, online casino and online betting exchange which were launched only in 2011 in the case of cash poker and online cash poker and casino in 2014.
Italy was the first major European market to liberalise its online gambling market and by 2009 the total gambling market in Italy was worth €54.4bn in terms of turnover compared to €84.7bn today. Sports betting is responsible for €3.8bn of this turnover. The turnover figures today are:
l Turnover for totalisator - €1.3bn l Turnover for horse racing (all) - €752m l Turnover for sports betting - €2.5bn l Turnover for lottery - €9.5bn l Turnover was lotto - €6.3bn As an example of revenues:
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