YELLOW BRICK ROAD ADD SNKROS
Konami Gaming’s Synkros casino management system has been selected by Yellow Brick Road Casino, New York New York - Systems Install
Konami Gaming’s Synkros casino management system has been selected by Yellow Brick Road Casino, the Oneida Indian Nation’s newest casino property. Located in Upstate New York’s Village of Chittenango, Yellow Brick Road Casino pays tribute to the city’s literary connections with “The Wonderful Wizard of Oz” through a variety of Oz-themed amenities, attractions, offers, and promotions, powered in part by the targeted marketing communications available through Synkros.
“When we first selected Synkros at Turning Stone Resort Casino in 2014, our goal was to provide our guests with a seamless loyalty program across a wide range of gaming and non-gaming property amenities. Expanding our relationship with Synkros to Yellow Brick Road Casino, our guests can continue enjoying a comprehensive TS Rewards experience, whether at our casinos, restaurants, spas or golf courses,” said Ray Halbritter, Oneida Nation Representative and Nation Enterprises CEO.
The iconic centerpiece at Yellow Brick Road Casino is
the Cyclone of Cash, a custom-made tornado-style simulator where guests have seconds to collect cash and other prizes. Using Synkros technology, the property is able to randomly select any carded player actively using a TS Rewards Card to enter the cyclone.
“Our guests, and ultimately our business, benefit from the system’s full convenience and intelligent adaptability,” said Halbritter. “By leveraging Synkros’ one-card solution and powerful marketing engine, our guests get the most relevant rewards and our team has complete management and expense control.”
“The Oneida Nation continues to be an important partner in the expansion of Synkros, from a development standpoint and in actual creative application,” said Steve Sutherland, chief operating officer and executive vice president at Konami. “As their business grows, Synkros has the core stability and flexible architecture to help power unique campaigns and competitive technology.”
Canada Gateway Casinos & Entertainment has signed a 10 year extension option agreement with the British Columbia Lottery Corporation (BCLC) for the Cascades Casino Resort in Langley, BC. Under this agreement Gateway remains the casino operator of Cascades through to May 2025. This extension of the Casino Operational Services Agreement (COSA) further demonstrates the commitment within Gateway to this property and the City of Langley. Gateway is planning more renovations and improvements that will be in addition to the $5.7m spent in 2014 on multiple restaurants, a refreshed gaming floor, and theatre improvements to create a full-service entertainment destination in the heart of downtown Langley.
Eldorado is to take two Reno casinos off MGM’s hands
NEVADA MGM Resorts is offloading two of its casino assets in Reno, Nevada, to local operator and long-term partner Eldorado Resorts.
Eldorado is buying MGM Resort’s 50 per cent interest in the Silver Legacy Resort Casino Reno, as well as all of the assets of Circus Circus Reno, for total considera- tion of $72.5m.
Eldorado already owns the other 50 per cent interest in Silver Legacy, a Nevada mining themed hotel-casino with an 89,200- square foot gaming floor, 1,340 slot machines, 63 table games, sports book and 1,711 hotel rooms.
Circus Circus Reno is circus- themed hotel-casino with a
56,000 sq. ft. casino with 906 slot machines, 35 table games, sports book and1,571 hotel rooms.
Gary Carano, Chairman and Chief Executive Officer of Eldorado, said: “The acquisition of these well-established properties rep- resents a significant growth and expansion opportunity for Eldorado and is consistent with our strategy to enhance share- holder value by structuring transactions that are strategically and economically attractive.
“The acquisition is expected to be accretive to our operating results upon closing, builds the critical mass of our gaming operations and fortifies our position in the increasingly attractive Reno gaming market.”
The proposed transaction will increase Eldorado’s property portfolio to seven wholly-owned and operated facilities in five markets with a total of approxi- mately 10,850 slot machines and VLTs, approximately 310 table games, approximately 4,850 hotel rooms, approximately 36 dining options, three pari-mutuel racing facilities and approxi- mately 8,600 team members.
“We greatly appreciate the hard work and dedication of our employees at Circus Circus Reno and Silver Legacy,” said Dan D’Arrigo, EVP, CFO and Treasurer of MGM Resorts.
“MGM Resorts has enjoyed a long-standing relationship with the Carano family, who share many of the same core values as MGM. We believe that joining the Eldorado family will provide our employees with significant opportunities to grow and pros- per,” added Mr. D’Arrigo.
G3Newswire NORTH AMERICA NEWS
WWW.G3NEWSWIRE.COM
FLORIDA - HITEN HEADS MERKUR As the new managing director for Merkur Gaming Americas, Charles Hiten is currently responsible for the sales activities of the Gauselmann Group for North, Central and South America. Following the sudden and much too early passing of Jens Halle,
the company is focusing on continuity within its international business. In his new position at Merkur Gaming, Mr. Hiten will continue with the process begun by Jens Halle of further con- solidating and expanding sales activities in America.
“With Charles Hiten, we have gained a former colleague and close friend of Jens Halle for this important key position on the American continent. He is an acknowledged expert in the industry and will enrich Merkur Gaming with his wealth of knowledge and experience”, says Jürgen Stühmeyer, Sales Director for the Gauselmann Group. “I’m convinced that Charles Hiten will successfully continue our company strate- gy in the American market.”
In the course of his more than 15 years in the gaming indus- try, Charles Hiten has already held a range of important posi- tions in international companies. Most recently, he was in charge at Novomatic AG of the investment strategy for the Chilean market. As managing director for Merkur Gaming Americas, Charles Hiten will head the business activities in North and South America from his office in Florida in future. Furthermore, he will likewise manage activities for the Caribbean market as well as for the Cruise Lines business.
US – JCM GLOBAL NEW CEO REORGANISES VEGAS JCM Global CEO Yojiro Kamihigashi has appointed long-time JCM leader Hikaru “Terry” Izawa as President of JCM Global, pending any necessary regulatory approvals. Mr. Izawa will be based in the company’s Las Vegas offices.
“I am honored to name Hikaru Izawa President of JCM Global. He has been a dedicated JCM engineer and leader for several decades, and has helped the company achieve great suc- cess. I am hopeful our customers around the world will wel- come him and will allow him to prove himself to them,” Kamihigashi said.
Building on positive momentum in the company, Mr. Izawa has announced a leadership reorganisation at JCM’s Las Vegas office. Effective immediately, the following individuals will assume these roles and take on critical responsibility
under Mr. Izawa: l
l
John Garner, Chief Financial Officer l David Kubajak, VP of Operations
Tom Nieman, VP of Marketing and Interim VP of Sales
Additionally, JCM is seeking to fulfill the position of Director of Product Development and will explore all options, both inter- nal and external.
“This is an exciting period of growth, and we are happy to announce this leadership reorganization that we believe will further position the company for even stronger growth and long-term stability. We are confident these changes will put JCM on a pathway toward even greater success, and I am very pleased to have John, David and Tom in these new posi- tions,” Mr. Izawa said.
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