Technology SPORTS-BETTING - MOBILE APPS
hours. An app not built to scale can have a huge impact on a business, from negative impact on your brand reputation to loss of customers.
Most companies tend to focus on how the cloud can help, rather than looking at improving scale at the application level through data. It’s much more effective to use technology to scale your existing infrastructure by distributing data in a more efficient way. That way, you can ensure that your app is developed to handle a flash crowd who are requesting data simultaneously.
NETWORK PROBLEMS
With end users increasingly making mobile devices their primary connection point and with home broadband and mobile network technology improving, expectations on network performance has never been higher. However, the internet is inherently unreliable as users experience slow load times or dropped connections as a result of strained networks. Major metropolitan hubs typically have great performance, but suffer from saturation, whereas rural areas support 3G at best.
Network pressures are particularly pertinent for eGaming companies as any major sporting event can lead to more traffic, meaning more delays. Developers are under pressure to be more intelligent with data to improve performance where network consistency is changeable.
The aim of the game is to minimise the volume of data you need to serve to customers and lessen the strain on the network, all while ensuring you’re able to respond efficiently to volatility in demand. Sending data that matters (typically the data that has changed such as the latest odds) is critical to user experience. To tackle bandwidth and network availability head-on, you should develop an app that can continuously monitor for Internet roadblocks and instantly adjust or reconnect when connectivity is lost.
WHAT PLATFORM, WHAT DEVICE?
limited bandwidth environments. This way you don’t clog up the network with odds that are out of date and you also won’t slow down the app by distributing too much data that causes it to crash or load slowly.
SCALE
With one point change on the court, simultaneous app users can fluctuate from a couple of hundred to thousands. With this in mind, it’s important to build an app with scale in mind, to handle the influx of increased users when play quickly changes in real- time. An example of how sudden things can change is with Telegram, a free and secure messaging app. It added close to five million people to its service one day after WhatsApp went down for several
CEO of William Hill, James Henderson, discussed the main goal of his company – to have “one customer proposition” where customers can enjoy the same experience via any product or outlet. He said, “multi-channel customers are inclined to spend more, and if we get this right, it’ll mean higher yields and retention.” In a multichannel world, having one app for one platform isn’t enough. With customers flicking through the latest odds during match intervals at the stadium or sitting in front of the TV with a tablet to hand, if you are restricting who can use your app, you are limiting your success.
According to research, two thirds of developers using cross-platform tools for their app projects,
realise time and cost savings of more than 30 per cent. Moreover, more than 70 per cent of app developers say that cross-platform tools are a cost- efficient way for their app development.
To avoid expensive development projects per app, your developers should have an environment that enables them to write once and deploy anywhere, whether it’s for the browser, a hybrid mobile application or native applications like iOS, Android or Windows phones or tablets.
The internet is inherently
unreliable as users experience slow load times or dropped connections as a result of strained networks. Major
metropolitan hubs typically have great performance, but suffer from saturation...
With 2.2 million people accessing betting sites on their mobiles only – nearly half the total mobile betting audience at 5 million, it’s predicted that there will be $100 revenue from mobile betting in 2018. The appetite for fast betting information on- the-go is only going to increase with a growing audience putting pressure on eGaming companies to create a high quality mobile app experience. As a key revenue driver in years to come, having an app that can perform for your customers is essential.
Lee Cottle, Director, VP Global Head of Sales Push Technology
With over 20 years’ experience in software, hardware and services industry ranging from both start-ups to established multi-billion dollar companies, Lee Cottle supports organisations across various departments including support and services, development, sales and marketing all the way to the board. Currently Director, VP Global Head of Sales at Push Technology, Cottle is working to broaden the company’s reach across geographies, partners and customers.
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