Market to market
The Spanish Sports-Betting Market S
KS365 Group was one of the companies to receive Spanish online licences for betting and casino gaming in June. This was a
new milestone on our path of steady and organic expansion across Europe, which has also seen us acquire licences in Serbia, Belgium, Italy and Montenegro over the last few years.
Wherever SKS365 Group and our brand planetwin365 go we rely on the strength of our core product, our very compelling Europe- focused sportsbook. So far we have seen that we can spark the interest amongst fans and punters
as well as retail partners and affiliates from North to South alike.
The case of Spain looks particularly promising to us: Firstly it’s clearly a growing online betting and gaming market plus a football enthusiastic county, but more importantly we see a great match with the betting offer that we have been building and continue to develop. We see a population with a huge football following, appetite for sports betting and room for us to bring innovation to the existing landscape. planetwin365 is a sportsbook that already caters
The Austrian Sports-Betting Market A
DMIRAL Sportwetten CEO Jürgen Irsigler emphasises the surrounding market conditions as the crucial determining
factors for a fully transparent and fair sports betting offering. He said: “Operators rely mainly on the three primary preconditions that are vital for successful, transparent and responsible business operations: Firstly a thorough regulatory framework that provides the prerequisites for economical business operations via the gaming law, official licencing, tax regulations and other regulating factors.
Secondly, player protection and responsible
gaming measures. Apart from the obligatory player protection mechanisms ADMIRAL also employs a set of voluntary measures designed to protect players from the potential negative consequences of excessive gaming; so that gaming remains an entertaining social experience.
And, thirdly, the integrity of the sports themselves. This represents something that is of crucial importance for a fair sports betting offering and a strong argument for a market with licenced private providers. A sport that is prone to manipulation results in a direct increase of illegal
betting, wagering and fraud. In well regulated markets we can statistically observe that 90 per cent of the betting activities are legal; the more biased the market conditions, the higher the share of illegal activities.
In Germany for example, as opposed to Austria, the regulatory and procedural framework has not been concluded since 2012 and thus solely exists in a professionally inept and defeasible set of rules. To this day the German sports betting market has no sound basis for a fair and transparent licence granting practice.
F
rom product to channel offering, and from technology to regulation, the UK leads the way when it comes to sports betting. The
UK market has evolved to be one of the most sophisticated and complex in the world, both from a player and technology perspective.
Jeremy Thompson-Hill CEO OpenBet
As with any established market, there are challenges and the recent introduction of POC has certainly raised the bar in terms of delivering ROI for both operators and suppliers. However, this has, and will continue to, bring about renewed focus and innovation within the UK Sports betting market. As the market continues to evolve and the full impact of POC and new regulations is felt the market will continue to be fiercely competitive and further consolidation is likely.
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