Insight
SPORTS-BETTING - CUSTOMER ENGAGEMENT
the POS allows one to win bonus points that can be utilised while playing through the web/mobile account; collecting points as a club member at every interaction on any channel, allows one to enjoy add-on offerings/services through any channel.
At the middle tier, our solutions are powered by our adaptive content management system (CMS) which is coupled with artificial intelligence based CRM functionality and supported by a real-time analytics system. A consolidated database enables the operator to have a unified view of the customer no matter which channels or touch-points the player has been using to interact. The CMS system comprises a single point of control for all content presented in any touch-point from mobile phones to POS, self-service terminals and in-shop information systems. It automatically adapts the content to the particular customer, using analytical patterns, and the method of use while continuously learning from player’s preferences.
Our adaptive CMS system feeds player usage
information to the CRM and analytics modules and, in turn, acquires from them directives based on player usage, betting pattern information and betting opportunities retrieved from the back-end, the betting engine, to intelligently promote packaged betting opportunities to selected target player groups. We are always looking into new ways of increasing customer engagement, the player fun factor, while enhancing an operator’s ability to maintain his margins. For example, delivering the ability to offer targeted one-click wagering on multiples during in-play betting is an area of active development. Intelligently engaging the player while promoting a uniform brand image across all channels and, at the same time, assisting the operator to maintain a healthy margin is the key value proposition offered by our integrated multi- channel betting platform.
A seamless omni-channel experience, combined with the ability to adapt our platforms, content and services to local markets, is what we consider as INTRALOT’s strength in the regulated gaming space. The INTRALOT sports betting solution is
designed to support the sports betting operator in promoting brand identity, maintaining brand awareness and increasing customer acquisition and retention. At the same time we help operators maximise turnover while maintaining a healthy margin and optimising operational costs.
Ben Simchon Chanoch Group Betting Director, Intralot
Prior to joining Intralot, Ben worked at Playtech where he was responsible for building Playtech’s trading operation from scratch. He has more than 11 years’ experience within the online betting sector, having worked for bookmakers such as BWIN, Bet Victor (Victor Chandler) and
Winner.com.
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