Avoiding the pitfalls
I
t’s the final of Wimbledon and Novak Djokovic is serving for the match. As he mops his brow and decides on which ball to
fire at Roger Federer to become champion, eGaming activity has peaked and your app is under pressure to handle the simultaneous number of connections. What are the odds on him serving an ace, winning the championship, or Federer taking Djokovic to a 5th set?
Your sports betting app needs to house the information that bettors need in seconds. What’s more, if your app cannot scale-up to the tens of thousands of bettors wanting to cash in, your app will crash leaving all your users frustrated. Live betting is tricky at the best of times with network issues needing eGaming companies to be frugal
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with the volume of data that is transmitted.
The bottom line is you need to deliver a reliable and high quality mobile experience to harness demanding customer interactions and protect against lost revenue streams. Studies reveal that app users will reward eGaming companies that get it right: 30 per cent will spend more money with an organisation that has a good mobile app experience.
With that in mind, the difference between creating a match winning app and being beaten in straight sets by your competitors, could be extremely decisive to your total revenue and brand reputation.
THE NEED FOR SPEED
According to research, a one second increase in load time could cause: 11 per cent fewer page views, a 16 per cent decrease in customer satisfaction and a 7 per cent loss in conversions. The best apps are the fastest apps and this is never truer than in the eGaming space. Sporting events such as Wimbledon are unpredictable with odds forever changing. If your app can’t keep up, bettors spend more time looking at their phone or tablet than actually enjoying the game. This is enough to frustrate bettors causing them to give up and switch off.
You need to deliver real-time access to bets. To avoid the risk of losing customers, prioritise your data so that the relevant data is distributed over
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