back to basics: cleansers


cleanse away the day


Olivia Slack goes back


to basics to discover the benefits of cleansers. With a vast range of


products available on the market, she


explains how to pick the right cleanser for your clients.


Cleansing is a vital step in a person’s skin care routine. Although it may seem like a simple concept, it is important that it’s done correctly, and by using the right products.


A good, thorough cleanse both morning and night will prepare the skin for the application of further topical products, as well as removing any dirt and impurities that may have built up during sleep or throughout the course of the day. When this dirt isn’t removed, it can cause problematic skin conditions such as breakouts and irritation.


Dr. Howard Murad, Dermatologist and Founder of Murad Skincare explains: “The free radicals your skin encounters during the day from pollution, sun and environmental exposure, can build up, causing tissue damage which leads to accelerated ageing.


“During the sleep cycle, your skin takes time to repair and soak in the ingredients applied before rest to ensure your skin can rest, rebuild, and be ready to take in the next day’s free radicals and environmental exposure.”


A lot of us will have had the ‘cleanse, tone, moisturise’ mantra instilled in us from a young age, but your clients may still be unaware of the reasoning behind it.


GUILD NEWS 99


Image © iStock.com/Kazzakova


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