david suzuki writes


realise gains. Gains are symbolic of success, champion their hard work, and inspire them further to work even harder and more diligently to completely master their craft.


the law of averages


When you think about it, in business and life there are a seemingly unlimited number of 50%’s, a much slimmer number of 70%’s, and when it comes to 80%’s or above we are looking at a very, very small group of individuals or businesses. When it comes to our 90%’s, they are always successful regardless of the industry, what they do, or their profession. And when a company or individual climbs above 90%, well, they are an anomaly where we use words to describe them such as amazing, extraordinary, and unreal. As a whole, the world is full of average. Through my lens, I see every moment of every day as opportunity.


There are those who complain about life in general, and an endless number who believe that those who succeed are greedy, exploitive and just plain lucky. I disagree. Success is a choice that is available to us all. Realise this and your pathway will be clear.


can good succeed?


When you think about businesses that you frequent while considering these concepts, it is easy to identify those that are extraordinary and go above and beyond, as they simply do not have much competition. While there are many electronic manufacturers, Apple stands out like a blinking beacon. From the visual appearance of their technology, functionality, to intelligence and synergy, there is nothing that comes close to Apple. And this does not even take into consideration their stores and likely their most important asset, their people. If you visit an Apple store anywhere in the world, it is full of passion. A passion that is contagious, and extremely difficult to compete with.


While there may be many skin care product and equipment suppliers, there are only a handful that can be considered extraordinary. When you are making model shifts to bring your business to the next level of mastery, make sure that you exclusively seek out the best of the best that will truly champion your business every step of the way.


the question


Are you ready to challenge yourself? Are you ready to work? Whether in your profession or your personal life, are you ready to compete and do what it takes to become extraordinary? Feel this fire, realise this instinct, and harness its energy to drive you to where you know that you belong.


Can we communicate better? Can we service better? And can we prepare better, uniquely for every client in our business? The simple answer is yes we can, if we choose to go above and beyond the norm. We can excel and work harder, be paid on our merit, and soar in a way that will champion our efforts. Success is a choice, not a lucky bolt of lightning. It requires commitment, hard work, and diligence. The closer you become to mastery, the more difficult it is to recognise your gains, which makes the journey even more challenging. However in the end, it will be what ultimately sets you apart from the rest.


David Suzuki is President of Bio-Therapeutic Inc., founded in 1974 in Seattle, USA, and has


been an active licensed member of the aesthetic industry in the United States for over 20 years.


e: info@bio-therapeutic.es w: www.bio-therapeutic.es @biotherapeutic


90 GUILD NEWS


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